Punjab Municipal Corporation releases draft Outdoor Advertising Policy 2018

In OOH News By M4G Bureau - January 25, 2018

The draft policy focuses upon leveraging the outdoor advertising formats for revenue growth and improvement of city aesthetics; media owners have been asked to submit their suggestions pertaining to the draft policy by January 31

Connected technologies creating OOH avenues in smart cities

In Research By M4G Bureau - January 24, 2018

For OOH media companies, the vital connections that matter are Machine-to-Machine (M2M) Connections, Machine-to-People (M2P) Connections & People-to-People (P2P) Connections, states a study released by OAAA

Vaseline delivers ‘6x’ impact in the outdoor

In Campaigns By M4G Bureau - January 24, 2018

Creative agency Underdog mindfully crunched the feature of the lotion to an easy to grasp ‘6x’ for the outdoor campaign, thus enabling the message to resonate with the target audience in clear terms

FMIDecaux bags 20-yr contract to operate 500 smart BQS in Yangon

In Digital OOH By M4G Bureau - January 23, 2018

FMIDecaux will combine JCDecaux's global expertise in outdoor advertising and street furniture with FMI's decades of experience in the local Myanmar market to instal and operate 500 brand new, modern and elegant advertising bus shelters equipped with USB ports and LED screen on the roof with Estimated Time of Arrival display

Bhopal civic body steps up efforts to recover pending outdoor ad fee

In OOH News By M4G Bureau - January 23, 2018

There have been objections over the method of calculation of arrears, so a retired high court judge would be requested to for appointment as sole arbitrator in the matter, said the civic body head

Ahmedabad media owners’ body reinforces S-O-P to remove curbs on timely payments

In OOH News By Bhawana Anand - January 23, 2018

The association has forwarded the modified S-O-P to all national specialist agencies and their various decision makers such as CEOs, CFOs, CCOs, Branch Heads, among others, but has not received any response from the agencies as yet

Integrated campaigns deliver best: AdReaction study

In Research By M4G Bureau - January 19, 2018

Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other

‘Outdoor outperforms print, TV in CY2017 the Down Under’

In Research By M4G Bureau - January 18, 2018

The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.

Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist

In OOH News By M4G Bureau - January 17, 2018

Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and Business Development

Saatchi & Saatchi wins Expedia global creative mandate

In OOH News By M4G Bureau - January 17, 2018

The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor