OOH global revenue tops $40bn in new WOO Global Market Index report

In OOH News By M4G Bureau - August 01, 2023

OOH market share against other media to go up to 5.1% from 4.7% in 2022

Manoj Bajpayee kicks off OAC 2023 on an inspiring & introspective note

In OOH News By N Jayalakshmi - July 28, 2023

“That’s the magic of OOH - it’s larger than life, in your face, bold and beautiful,” said Manoj Bajpayee, distinguished actor and Padma Shri awardee, while setting an affirmative and inspiring context to the Outdoor Advertising Convention 2023 that was inaugurated today at the Manekshaw Centre in Delhi. In an interactive session with Rajiv Raghunath, Managing Editor - Media4Growth and Outdoor Asia, Manoj shared his success journey that is testimony to the power of self-belief and commitment to a dream.

World Out of Home Organization announces 2nd APAC Regional Forum

In OOH News By M4G Bureau - July 25, 2023

The Forum will be held in Bali, Indonesia from November 1-3

WOO Congress 2024 to be held in Hong Kong

In OOH News By Rajiv Raghunath - July 01, 2023

The Global Congress will be organised during June 5-7, 2024

‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’

In Viewpoints By Rajiv Raghunath - June 21, 2023

Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.

COMMB President Amanda Dorenberg to deliver Keynote in person at OAC 2023 in Delhi on July 28

In OOH News By M4G Bureau - June 01, 2023

Amanda, a technology & marketing executive with a passion for disrupting traditional industries with new & emerging technologies, will be speaking on the theme of ‘Globalising OOH: For a larger share of the ad pie’.

The Canadian Out-of-Home Awards announce founding partners/sponsors

In OOH News By M4G Bureau - April 26, 2023

The inaugural awards ceremony to be held on May 25

OOH has a major bearing on in-person shopping decisions: OAAA study

In Research By M4G Bureau - April 24, 2023

Influencer marketing lends heft to OOH impact

20th Century Studios bags top honours at OBIE Awards 2023 for ‘Avatar: The Way of Water’ spectacular OOH campaign

In OOH News By M4G Bureau - March 30, 2023

The OBIE Hall of Fame went to Netflix for their consistently exceptional creative work

dentsu, OOH Capital in global strategic partnership

In OOH News By M4G Bureau - March 29, 2023

“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,” says Ben Milne, Global Head of Out of Home Media, dentsu.