‘Airport traffic to reach pre-COVID levels by Jan 2021’

In OOH News By M4G Bureau - December 03, 2020

In a media release, Minister of State for Civil Aviation, Hardeep Singh Puri, shared the latest update on air passenger traffic

'Make the most of location intelligence’

In Viewpoints By M4G Bureau - November 17, 2020

By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1

Ecosys OOH’s Sujit Banerjee calls it a day

In OOH News By M4G Bureau - October 13, 2020

After serving for 5 years, Banerjee decides to part ways from the agency

PM Narendra Modi announces ‘Jan Andolan’ campaign for Covid19 appropriate behaviour

In OOH News By M4G Bureau - October 09, 2020

Outdoor media to play a key role in a two-month long communication

OPPO host a variety of on-ground activations at Roland-Garros 2020

In Campaigns By M4G Bureau - September 30, 2020

To expand brand awareness globally, OPPO engages with younger audience throughout Europe and global tennis fans

Coca-Cola India touches lives of 20,000 in Telangana & Andhra Pradesh

In OOH News By M4G Bureau - September 28, 2020

The beverage leader brand installs branded water purifications & dispensation with Provision of Safe Drinking Water

'COMPASS & Beacon deployed together will be path-breaking’

In Viewpoints By Bhawana Anand - September 21, 2020

Bharat Rajamani, CEO, US Advertising points out that myopic efforts taken in isolation, especially to prove supremacy over others, is not helping the sector grow

Marico partners with HDFC & Ola to promote ‘Protect’

In OOH News By M4G Bureau - August 06, 2020

Recently launched surface disinfectant spray will be given to both companies to help them continue to offer safe services.

Key leadership movement spotted

In OOH News By M4G Bureau - July 13, 2020

Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Walia, Vice-President Oppo India, have put down the papers

Himalaya Purifying Neem Wash ‘Ask the Expert’ campaign includes OOH in media plan

In OOH News By M4G Bureau - July 06, 2020

This 360° campaign has been conceived by 82.5 Communications, Bengaluru