Results For "OOH-Medium"
101 News Found
‘OOH provides stronger ROI virtually’
In Viewpoints By Bhawana Anand - February 16, 2021
Amit Dhanuka, Executive Vice President - Lionsgate shares his take on the OOH medium and what it means to the brand.
UK more receptive to OOH during lockdown
In Digital OOH By M4G Bureau - February 05, 2021
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd
In OOH News By Bhawana Anand - January 11, 2021
The leading brand marketers speaks about the significance of the OOH medium
Tata Pravesh to drive awareness about doors with OOH initiative
In OOH News By M4G Bureau - January 07, 2021
OOH medium is designed to support the mainline TV promotion
IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium
In OOH News By M4G Bureau - January 07, 2021
The campaign contains a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions
Bumble’s new OOH campaign to emphasis on new dating rules
In OOH News By M4G Bureau - November 26, 2020
The social networking app will, once again, employ OOH medium at a large scale in multiple cities for the new integrated campaign
Political parties to focus on OOH media for Bihar Assembly election
In OOH News By Bhawana Anand - September 16, 2020
The fresh guidelines issued by the Election Commission of India have put many restrictions on activities conducted for party promotions; boosting OOH medium to pick up post-lockdown
‘Skillful tools, reliable data & traffic movement info are essential to gain clients’ trust back on OOH medium’
In Viewpoints By Bhawana Anand - July 01, 2020
Dipankar Sanyal, CEO, Platinum Outdoors, shares that the firsthand experience of rolling out multicity campaigns in the pandemic scenario
How self-driving vehicles will transform OOH medium?
In OOH News By M4G Bureau - June 30, 2020
Chief Strategy Officer, MediaCom, Howard Thompson explains how autonomous vehicles as the future of mobility will create media opportunities
‘Best time for brands to invest in the OOH medium’
In Viewpoints By Bhawana Anand - June 08, 2020
Posterscope’s President APAC, Haresh Nayak shares his take on the unfolding opportunities for the brands and OOH industry in the Unlock Phase 1