‘innovation plays a crucial role in OOH advertising’

In Viewpoints By M4G Bureau - February 29, 2024

Vinay Nikam, Creative Head, Connect OOH speaks about creativity in OOH advertising, leveraging technology for raising the creativity bar, and gaining recognition for great works, in an exclusive interview with Media4Growth

Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year

In OOH News By M4G Bureau - February 19, 2024

OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace

‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’

In Viewpoints By M4G Bureau - February 12, 2024

Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising

‘In OOH the possibilities for creativity are truly expansive’

In Viewpoints By M4G Bureau - January 24, 2024

Creativity is not limited to ground-breaking technologies or never-seen-before concepts. Ritesh Chaudhary, Chief Creative Officer, ideacafe, says it's about finding fresh perspectives, crafting compelling narratives, and connecting with the audience on a visceral level.

OOH Advertising Convention (OAC) 2024 to be held in Bengaluru on July 26-27

In OOH News By M4G Bureau - October 27, 2023

The 2-day convention – the Conference, OOH Advertising Awards 2024 & OOH Expo 2024 – will be organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru