Monday, May 13, 2024
Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.
The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
‘Let’s create an empathetic space for women’
SkyBlue Media transforming bus fleet, bqs advertising in Dubai
‘Brands & agencies are pushing operators for deeper insights’
Creative Head, Coral Media
Executive Director, Brite Neon
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75Media launches bespoke software Ask BOB for OOH campaign planning
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
Next Stop: Innovation! Elevating bus shelters with LED display technology
Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media
Indian OOH Adex at Rs 4,140cr in 2023, records 13% YoY growth vs 10% overall Adex growth: Pitch Madison Ad Report 2024
Broadsign releases State of Static OOH Report
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