Ocean appoints Phil Hall, Stephen George as co-MDs for UK

In OOH News By Rajiv Raghunath - July 01, 2019

Hall, who departs UK’s leading media agency MediaCom after an 18 year stint, will oversee Ocean’s UK commercial operations. Steve George takes responsibility for the franchise and development functions in the UK

COMvergence ranks dentsu X as No.1 media agency

In OOH News By M4G Bureau - May 02, 2019

dentsu X India won 10 major media pitches and retained 11 pitches in 2018

Saint-Gobain appoints Vizeum India as media agency

In OOH News By M4G Bureau - May 02, 2019

The agency bagged the account following a multi-agency pitch

Will Droom vroom on OOH landscape?

In OOH News By M4G Bureau - October 12, 2018

The brand has initiated a media agency pitch for digital and ATL/BTL promotions, with the express objective of disrupting the pre-owned automobile market with its best value-for-worth offers, especially in the Tier II & III cities

Vivo India signs MediaCom as AOR agency

In OOH News By M4G Bureau - August 21, 2018

The media agency will be responsible for the media strategy, planning, buying and implementation for all mass media

SBI appoints DDB Mudramax as Media Agency of Record

In OOH News By M4G Bureau - August 17, 2018

The AOR will be managed by Mumbai office under the guidance of Navin Kathuria, EVP and Principal Partner, DDB Mudramax

Mondelez India OOH mandate in fluid state

In OOH News By M4G Bureau - August 09, 2018

Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as to which agency will handle the brand’s OOH duties

‘Outdoor outperforms print, TV in CY2017 the Down Under’

In Research By M4G Bureau - January 18, 2018

The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.

The LEGO group appoints Initiative as global media agency

In OOH News By M4G Bureau - November 28, 2017

Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business

Marc-Antoine De Roys is new Kinetic global CEO

In OOH News By M4G Bureau - November 10, 2017

De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region