Medlife says aloud #LafadduMatBano

In Campaigns By M4G Bureau - July 18, 2018

Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets

Tata Salt bags two awards at MAA Worldwide Globe Awards

In OOH News By M4G Bureau - May 17, 2018

The brand has won the highest accolade for ‘Sehat ki Chuski’, beating campaigns from all over the world

Xtreme Media’s ‘Play’ digital signage media player cut out for DOOH

In OOH Solutions By Amaan Kazmi - November 27, 2017

The ‘Play’ series can be used to manage either few screens for indoor applications or a huge network of displays installed across the city. The XM series can be wired to the screens without much cabling which makes it a robust, compact and economical digital signage media player

Xtreme Media introduces economical LED mesh

In OOH Solutions By Bhawana Anand - October 04, 2017

The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands to display text, graphics and video animations in full colour (RGB)

Vodafone celebrates environment-friendly Ganeshotsav

In Campaigns By M4G Bureau - August 29, 2017

Vodafone in partnership with Pune Municipal Corporation & National Chemical Laboratory set up ‘Eco-Ponds’ at Vodafone Stores in Pune city

Vanita Keswani, CEO, Madison Media Sigma to address OAC 2017 on media planning & OOH

In OOH News By M4G Bureau - June 07, 2017

Vanita has led media for businesses in diverse categories -- from Coca Cola, Godrej Consumer Products, Pidilite, and McDonalds to Tata Chemicals, Ceat, Piramal, among others

DDB MudraMax-Media appoints Gerald Roche as Sr VP

In OOH News By VJ Media Bureau - June 04, 2015

Gerald has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades

Kanhiya Advertisers bags 23 unipoles in Bathinda city

In OOH News By VJ Media Bureau - April 14, 2015

The outdoor media solutions firm says the unipoles will serve as economical options for advertisers and media owners, particularly at a time when market is highly price-sensitive

OOH in Bihar & Jharkhand is economical & impactful: Uninor

In OOH News By Bhawana Anand - June 09, 2014

Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights:

Reaching out in a snap!

In Gallery By - April 24, 2014

Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.