Moving Walls in pact with global mobile location data player Quadrant

In Digital OOH By M4G Bureau - June 08, 2020

The partnership will allow Moving Walls to tap into Quadrant’s globally compliant location data across multiple markets

‘OOH is key to our #SmarterWithIoT campaign’

In Viewpoints By Bhawana Anand - July 07, 2018

Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.

DOOH market expected to exceed more than US$ 5 Billion by 2022

In Research By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow