Ethinos, ideacafe.agency enter strategic collaboration

In OOH News By M4G Bureau - June 15, 2023

The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency

Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi

In OOH News By M4G Bureau - June 14, 2023

Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’

Archana Aggarwal, VP Media, Airtel joins OAA 2023 Jury

In OOH News By M4G Bureau - May 05, 2023

With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.

‘Standardisation, data focus key to OOH growth’

In Gallery By - October 10, 2022

Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.

Cars24 onboards Ogilvy as creative agency

In OOH News By M4G Bureau - July 31, 2020

The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts

SAATCHI & SAATCHI PROPAGATE bag integrated communications mandate for Harappa Education

In OOH News By M4G Bureau - February 24, 2020

The agency will towards establishing their leadership in the disruptive, fast-growing category of professional skilling

Casio India assigns creative duties to L&K Saatchi & Saatchi

In OOH News By M4G Bureau - June 11, 2019

The agency will be managing Casio India’s integrated communications mandate for the entire watches’ portfolio

Havas Media wins integrated media mandate of Sterling Holiday Resorts

In OOH News By M4G Bureau - October 18, 2017

The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays