Havas Media wins integrated media mandate of Sterling Holiday Resorts
By M4G Bureau - October 18, 2017
The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays
Havas Media, India has bagged the integrated media duties of Sterling Holiday Resorts, one of India's leading leisure hospitality companies in India. Sterling now a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services company, was incorporated in 1986 with the vision of delivering Great Holiday experiences to Indian Families.
Commenting on the partnership, Peshwa Acharya, CMO, Sterling Holiday Resorts India said, “We are in the business of creating Experiential Holidays for our guests. Consumer today wants holiday experiences that go beyond great rooms, outstanding location and wonderful service, and that is what we provide. We are confident that Havas Media with its media understanding, especially on the Digital playground, will make Sterling stand for a special experience, and communicate the same meaningfully.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “With almost three decades of experience in the hospitality sector and a growing customer base, Sterling Holidays is known to foster loyalty and setting hospitality standards. We are delighted to have on board yet another pioneer brand like Sterling that resonates well with our Meaningful Brands framework. We look forward to this association.”
“Sterling Resorts is an iconic brand which thrives on consumer experience & innovation which is also the philosophy at Havas. The brand is on a consistent upward path & is focused on moving beyond the traditional services. At play will be Havas Media Group's integrated media skills centred on digital & mobile which is the need of the hour. We look forward to a long and mutually fulfilling relationship”, added Mohit Joshi, Managing Director, Havas Media Group, India.