Global OOH expert David Payne to speak at OAC 2016

In OOH News By VJ Media Bureau - May 16, 2016

David Payne launched Mediabridge Global this year, a specialist consultancy in global OOH solutions, with a multi-market perspective helping businesses all over the world navigate and unlock the value from the dynamic OOH market place. He was earlier CEO of Kinetic EMEA

OOH research is going to be as good as it gets: Gallen Yip

In Viewpoints By M4G Bureau - July 21, 2014

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, says OOH is here to stay in the long foreseeable term. Yip shares his thoughts on the emerging trends in the global OOH industry.

Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell

In OOH News By VJ Media Bureau - July 09, 2014

6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)