Results For "Glo"
472 News Found
Globally, apart from Digital, OOH is the only medium growing: GroupM study
In Research By M4G Bureau - December 05, 2017
The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors
‘Civic body OOH norms need to be aligned with changing urban landscape’
In OOH News By Amaan Kazmi - December 01, 2017
Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities go through a makeover, but the opportunities can be best leveraged only if the civic norms are suitably modulated to drive business
Skipper wins Global Marketing Congress award for ‘Innovative Launch Campaign’
In OOH News By Ria Banerjee - December 01, 2017
Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of the variety of pipes, along with the regular OOH branding using a variety of OOH media formats
‘Globally OOH is leveraging mobility in significant ways’
In Gallery By - November 30, 2017
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market
Apple’s iPhone X banks on high brand recognition
In Campaigns By M4G Bureau - November 29, 2017
The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo, San Francisco, London, Toronto that feature just the phone images
The LEGO group appoints Initiative as global media agency
In OOH News By M4G Bureau - November 28, 2017
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business
Great content makes a brand meaningful: Maria Garrido
In OOH News By Amaan Kazmi - November 21, 2017
Havas Group's Global Chief Insights and Analytics Officer Maria Garrido spoke at ‘The Meaningful Brands MasterClass’ organised by the group in Mumbai to get under the skin of brands that have succeeded in being meaningful to their consumers and understand what they do right
‘Globally OOH is leveraging mobility in significant ways’
In OOH News By Satarupa Chakraborty - November 17, 2017
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market
BIBA hits the streets to showcase autumn winter collection
In Campaigns By M4G Bureau - November 16, 2017
The brand has targeted women from all walks of life -- from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company
DOOH market expected to exceed more than US$ 5 Billion by 2022
In Research By M4G Bureau - November 15, 2017
Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow