Creating a buzz with the bus

In Viewpoints By M4G Bureau - March 06, 2014

Milky Mist as a brand has in its own way redefined the way OOH formats such us buses and bus shelters can be used for appealing brand visibility and in the process changing the perception with regard to these formats. In a chat with Outdoor Asia, Sathish Kumar T, MD, Milky Mist Dairy Foods Pvt Ltd, throws light on how the Erode, Tamil Nadu, based brand has managed to establish presence in the cluttered OOH market of Bangalore.

'Plenty of scope for effective use of OOH'

In Viewpoints By M4G Bureau - January 21, 2014

Vinod Gaikwad, GM-Sales & Marketing, Greenways Foods, a new entrant to OOH, tells Outdoor Asia why and how it makes sense for the brand to go for this medium.

Radikal Foods kicks off on ground activity in 9 cities

In OOH News By VJ Media Bureau - January 09, 2014

The brand engages audience in an on-ground activity to create buzz about their Rice to Riches- Season 2 campaign.

Cashing in on all formats

In Viewpoints By M4G Bureau - October 22, 2013

Siddharth Subramaniam, Principal Media Consultant, ITC Foods, talks about how the brand leverages OOH in the state of Tamil Nadu where hoardings are severely restricted.

ITC grabs eyeballs at Chennai's mega bus terminus

In OOH News By VJ Media Bureau - August 20, 2013

The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one of the busiest and largest bus terminuses in Asia which has a footfall of 4 lacks.

'Digital needs customized content'

In Viewpoints By M4G Bureau - July 19, 2013

Siddharth Subramaniam, Principal Media Consultant, ITC Foods, on why OOH works in spite of the many issues.

OAC 2013: Young Outdoorians get cracking at OAC 2013

In OOH News By VJ Media Bureau - July 09, 2013

As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.

OAC 2013: Young Outdoorians get cracking at OAC 2013

In OOH News By VJ Media Bureau - July 06, 2013

As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.