‘Unified data key to effective OOH planning’

In Viewpoints By M4G Bureau - August 31, 2017

Jim Liu, Executive Director, China Outdoor Data Corporation (CODC)talked about the organisation’s growth journey and areas of expertise in conversation with Rajiv Raghunath on the sidelines of the 58th FEPE Congress that was organised in Stockholm in June 2017. Edited excerpts:

OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017

In OOH News By M4G Bureau - July 10, 2017

Matthew Dearden is a business leader, adviser & entrepreneur with particular expertise in OOH advertising. He served until July 2016 as President of Clear Channel Europe and a member of Clear Channel International's Leadership Team.

Tom Goddard is new FEPE President, next FEPE Congress in Sorrento, Italy

In Digital OOH By M4G Bureau - June 13, 2017

Tom Goddard takes over from former Clear Channel International Europe President Matthew Dearden; FEPE International has also confirmed the appointment of former ISBA director of advertising and media Bob Wootton as its new Executive Director. Wootton succeeds John Ellery.

Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress

In OOH News By Rajiv Raghunath - June 09, 2017

The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the creative crown (iv) making OOH easy to plan, buy and deliver

Registration open for FEPE Congress in Stockholm

In OOH News By M4G Bureau - February 14, 2017

Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Stockholm, Sweden during June 7-9, 2017.

Noomi Mehta joins FEPE International board

In OOH News By VJ Media Bureau - December 01, 2016

FEPE International is now a truly global organisation and I'm delighted to be able to bring an increased Asian perspective to the important work FEPE is doing, says Noomi Mehta

Bob Wootton joins FEPE International as Executive Director Designate

In Digital OOH By VJ Media Bureau - November 11, 2016

Bob Wootton, former ISBA media chief, will work alongside current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which will assume a fuller role.

Clear Channel's digital screen drive continues

In Digital OOH By VJ Media Bureau - October 26, 2016

The international OOH firm has reportedly decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment continues to take precedence.

Digital OOH will gain significant ground in coming years: Tom Goddard

In OOH News By VJ Media Bureau - July 29, 2015

Speaking on the theme"Outdoor advertising in the digital world” on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.

Tech nuances to stimulate DOOH worldwide: Franklin Olive, Outdoorlink

In Viewpoints By M4G Bureau - July 15, 2015

US-based OutdoorLink, Inc. offers media owners solutions for seamless control of illumination on billboards