UP Talks OOH: 'How agencies can add value to media owners' business'

In OOH News By VJ Media Bureau - November 12, 2013

Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value to the other. Raj Mohanty, Vice President Kinetic India, will talk on the role of agencies at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

OAC 2013: Client seeks value for money

In OOH News By VJ Media Bureau - July 06, 2013

The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise

Sensodyne message reaches IndiGo passengers

In Campaigns By Nabamita Chatterjee - June 14, 2013

The popular toothpaste brand in association with Atin Promotions & Advertising creates high brand recall, where 70% passengers remember the brand even after exiting the aircraft.

Kinetic's dynamic duo on digital, future & more

In Viewpoints By M4G Bureau - May 27, 2013

The company's leading men Steve Ridley, CEO -Global and King Lai, CEO - Asia Pacific share their views on the outlook of the outdoor industry both at the national and global level.

HomeShop18's Virtual Shopping Wall in IGI Airport

In OOH News By Vjmedia Work Team - February 01, 2013

The passengers will get a new and innovative shopping experience as they will be able to view a range of products on dynamic screens.