Major reshuffle happens at Dentsu Aegis Network

In OOH News By M4G Bureau - October 04, 2017

Kartik Iyer elevated to President - Media Brands and Amplifi; Shripad Kulkarni to move out by year-end

‘OOH industry needs to focus upon consolidation, professionalism & transparency’

In Viewpoints By Bhawana Anand - October 01, 2017

Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview:

Dentsu Aegis Network launches Amplifi in India

In OOH News By M4G Bureau - September 28, 2017

Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.

Dentsu India wins Synthite Group’s creative, strategic mandate

In OOH News By M4G Bureau - September 26, 2017

Synthite Group is a million-dollar corporation known to be the world's largest value-added natural ingredient company

Dentsu India appoints Rahul Sengupta as Chief Creative Officer

In OOH News By M4G Bureau - September 22, 2017

Rahul Sengupta will also be a part of the Dentsu Aegis Network India Creative Council

Happy mcgarrybowen appoints Rajesh Mani, Kunal Madhavdas

In OOH News By M4G Bureau - September 02, 2017

Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely with Kartik Iyer and Samarjit Choudhry

Vizeum wins media mandate for Mathrubhumi Group

In OOH News By M4G Bureau - August 29, 2017

As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting their 18 brands.”

Vizeum wins media mandate for Bauli India

In OOH News By M4G Bureau - August 21, 2017

As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In Research By M4G Bureau - July 27, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In OOH News By M4G Bureau - June 20, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.