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103 News Found
'Need digital alternatives'
In Viewpoints By M4G Bureau - October 29, 2013
Bharath Ganapathi, General Manager, Corporate - The Hindu on why more alternatives need to be explored in the OOH medium.
Connecting with the festive fervour
In Viewpoints By M4G Bureau - October 09, 2013
Festivals are the best occasion for any brand to tap the collective pulse of its target audience. Shalini Gupta, Head - Brand & Corporate Communication, Loop Mobile (India) Limited, shares with Outdoor Asia on how the brand leveraged the outdoor medium during this Ganapathy festival.
Danone B'lue box reaches colleges & corporate parks
In OOH News By Bhawana Anand - March 19, 2013
The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.