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13 News Found
‘Thanks to audience behavioural signals, brands can plan OOH with confidence’
In OOH News By M4G Bureau - September 15, 2020
Clare Chapman, Head of Media Planning EMEA- Essence, shares the improving condition of India where 145 brands have rolled out campaign since June 2020
Somany to adopt new age marketing to attract Millennials
In OOH News By Bhawana Anand - January 27, 2020
Hoardings & Cinema Advertising is also a part of brand marketing strategy
'Judicious mix of formats leads to better output'
In Viewpoints By M4G Bureau - December 05, 2013
Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.