Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

'Innovation is the name of the game'

In Viewpoints By M4G Bureau - May 12, 2014

OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.