US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting

In Digital OOH By Rajiv Raghunath - April 20, 2022

Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes

GroupM in partnership with Moving Walls for performance-driven, verifiable DOOH advertising in Malaysia

In OOH News By Rajiv Raghunath - April 11, 2022

The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus

AAAI announces contest to redesign logo

In OOH News By M4G Bureau - March 16, 2022

The Advertising Agencies Association of India (AAAI) has announced a contest to redesign its logo to reflect the future of advertising. The contest is open to all creative individuals and advertising agencies and the last date for receiving entries of the designs is April 15, 2022

Vistar Media releases Version 6.0 of Demand Side Platform

In Digital OOH By Rajiv Raghunath - February 23, 2022

Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands

Iconic Goafest returns in May 2022 with its 15th edition

In OOH News By M4G Bureau - February 09, 2022

The fest has been rescheduled to be held during 5th- 7th, May, 2022.

Indian Talks OOH Conference will now be held on March 8 at Sahara Star Hotel, Mumbai

In OOH News By M4G Bureau - February 01, 2022

The knowledge sessions will centre on the new growth opportunities for OOH in a changing business environment

Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack

In Digital OOH By Rajiv Raghunath - January 17, 2022

The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms

All White bags ad rights for 600+ Smart Bike dock stations in Chandigarh

In OOH News By M4G Bureau - November 23, 2021

Leading marketing agencies, Crayons Advertising and CASHurDRIVE Marketing in a joint venture win the advertising rights of parking docks that are part of the bicycle sharing project, Smart Bike.

Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

In OOH News By M4G Bureau - November 16, 2021

Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry and turned a local agency, Chaitra, into the Indian arm of Leo Burnett Worldwide making it a creative power center.

Hivestack in partnership with China’s XinChao Media

In Digital OOH By Rajiv Raghunath - November 16, 2021

XinChao Media will offer brands, agencies and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through the Hivestack SSP