Lodha Group champions water harvesting

In Campaigns By Bhawana Anand - August 16, 2018

The team handling the Palava project installed an innovative hoarding featuring a funnel tank with a capacity of 3,000 litres, to propagate the idea of rainwater harvesting

Union Budget 2018-19 thrust on rail, aviation infra augurs well for OOH

In OOH News By M4G Bureau - February 02, 2018

The Budget has proposed an allocation of record Rs 1.48 trillion for Indian Railways to raise its carrying capacity and improve the train travel experience, and proposed to expand airport capacity five times

Ogilvy India Announces New Roles For Prem Narayan and Balagopalan Ganapathy

In OOH News By M4G Bureau - January 19, 2018

In his capacity as Chief Strategy Officer, Prem will lead the planning team to drive the national agenda whereas Ganapathy will work with the city business heads and CCOs to drive the planning agenda

APAC to see faster OOH growth via-a-vis developed markets: SpendEdge

In Research By M4G Bureau - October 23, 2017

The procurement intelligence advisory firm advocates a service-based model to buyers that offers scope for value-based discounts due to the bundling of services, which can reduce the spending on individual service purchases

Osram launches SIMPLITZ LED OOH lighting in APAC region

In OOH Solutions By M4G Bureau - September 08, 2017

The latest series provides high energy efficiency OOH lighting and extra-long produt lifespan

Cadbury Maha Pack goes big on outdoor

In OOH News By Satarupa Chakraborty - August 17, 2016

Cadbury Maha Pack rolls out a launch campaign involving traditional formats and innovations through outdoor in Mumbai.

Outdoor policy for Thiruvananthapuram coming up

In OOH News By Preethika Kotian - June 11, 2015

The policy is expected to set stringent norms with regard to categories and shape of hoardings, use of colour, lighting and luminance of outdoor media, capacity of the media units to withstand the force of wind, soil bearing capacity where the units are put up, use of electrical connections for lighting up hoardings, etc.

Adscreen Networks are growing: Peter Livesey

In OOH News By VJ Media Bureau - July 05, 2014

The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch

Innovation is key to success in the outdoors: Ajay Raghuvanshi

In Viewpoints By M4G Bureau - June 11, 2014

Ajay Raghuvanshi, Vice President, Sales, Marketing & Dealer Development, Nissan Motor India, says that true innovation will involve use of 3D, interactive and digital technologies. He also underlines the medium's capacity to deliver in Tier II & III cities.

Haresh Nayak to handle APAC for Posterscope

In OOH News By VJ Media Bureau - March 10, 2014

Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across the region.