Results For "APAC"
43 News Found
‘The New Normal enhances OOH relevancy’
In Viewpoints By Rajiv Raghunath - August 03, 2021
Haresh Nayak, Group MD, Posterscope South Asia & President, Posterscope APAC shares his perspectives on the New Normal that is influencing OOH business, increasing role of technology, and prospects for programmatic OOH/DOOH, in an interview with Rajiv Raghunath
‘Need to move towards selling guaranteed impressions’
In Digital OOH By M4G Bureau - July 01, 2021
The session ‘Exploring New Business Models’, as part of the Quividi India conference, had Laetitia Lim, CEO - Quividi, moderating the discussion between Noomi Mehta, Chairman Of The Board - Selvel One Group; and Franck Vidal, APAC Head - Adcity, on new DOOH monetisation models.
Dentsu wins William Grant & Son’s APAC business
In OOH News By M4G Bureau - March 25, 2021
As William Grant & Son’s agency partner, dentsu will drive omnichannel marketing for the company, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.
MoEngage, Merkle Sokrati ink strategic alliance for APAC
In OOH News By M4G Bureau - March 04, 2021
The partnership aims at leading the way in data-driven customer engagement solutions for enterprise brands
TN permits movie halls to operate with full capacity
In OOH News By Bhawana Anand - January 06, 2021
Theatre operators are hopeful of getting permits for running in other states as well
Moving Walls setting ground for unique Outernet Marketing Innovation Group
In Digital OOH By M4G Bureau - December 31, 2020
The initiative will see marketing leaders from various industries chart the future of outernet marketing
Digital printers show positive outlook, says study
In Research By M4G Bureau - December 24, 2020
The research conducted by Roland DG in UK among 343 digital printers across applications, showed that over a third of them were planning to scale up their production capacity