Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Campaigns By M4G Bureau - August 03, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

Global DOOH industry to scale $5bn level by 2024

In Research By M4G Bureau - August 02, 2018

Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth

Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity

In OOH News By M4G Bureau - August 02, 2018

Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research

Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin

In OOH News By M4G Bureau - August 02, 2018

Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted

Native content will make OOH more engaging: Brendon Cook

In Digital OOH By M4G Bureau - August 01, 2018

Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.

Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank

Madison Media appoints Shan Jain as CSO

In OOH News By M4G Bureau - August 01, 2018

Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric

Adwel’s Yuvraj Singh Champion of ‘The Quintessential Quiz 2018’

In OOH News By M4G Bureau - August 01, 2018

More than 150 delegates participated in the quiz; Yuvraj emerged the winner and took home an iPhone X, while Aviral Roy was Runner-up and won an iPad

Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas

In OOH News By Bhawana Anand - July 31, 2018

CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications

Redeveloped railway stations will be compelling ad destinations: SK Lohia

In OOH News By Swaminathan Balasubramanian - July 31, 2018

IRSDC MD & CEO SK Lohia stated that the vision of IRSDC is dictated by four key pillars -- improving passenger amenities, facilities, and station infrastructure, positive customer experience, development of iconic stations in-line with the city’s character and commercial utilisation of surplus railway land