By: Pray Jani
Last updated : November 22, 2019 10:27 am
The tech company has designed a software to help TaxiTop Media, a Kolkata based media owner, optimise their cab branding potential
Calling it a phygital solution, Sandipan Chattopadhyay, CEO and MD of Xelpmoc Design and Tech Limited says, “It weaves in the best of physical and digital concepts. The key aspect of digital is always about the capability to contextualise and personalise. For the buyer and planner it gives a much better targeting principle.”
Speaking about the digital capabilities in the OOH space from a creative and operational standpoint, Sandipan explains “As it is location and time triggered, it weaves in the right socio-econometric level. This helps the brand to match the right ads to the right place time combo.”
Utilizing the software to better position the ads in specific regions that adhere to the brand’s TG has helped TaxiTop offer better quality of service, and their clients, organized reachability.
What is also unique about this media is that the creatives can be modified and monitored remotely. The media owner is able to take contextualizing to the next level, moving away from bland advertising as often seen on traditional formats.