By: Swaminathan Balasubramanian
Last updated : July 30, 2018 10:08 am
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
He also spoke at large on the importance of big-data integration as a part of identifying customers. He even showed some examples of traffic pattern through big data integration. He showed examples of how automatic analysis of satellite images he managed to get OOH from Big Data. According to him, integration of travel habits survey provides data and insights on demographic, traffic, and media consumption. Speaking on TripAtlas, he demonstrated the complete representation of all the movements of people on the streets.
Cuende presented some of the factors to be considered before going for an OOH campaign. For example, on zones of visibilities, he said that factors like visual sharpness, location, size, orientation, obstacles, movement direction related to the panel should be considered. He also spoke on how to calculate optimum visibility zone.