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Stockholm-based OOH tech biz DoohClick in partnership with digital mirror operator Loop’d

By Rajiv Raghunath - March 02, 2022

Loop’d manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues

Stockholm-based OOH technology business DoohClick has entered into a partnership with the digital mirror operator Loop’d to help modernise trading across its network as Loop’d expands its indoor signage operations in Belgium.

Loop’d is an entrepreneurial player in Belgium’s indoor digital signage marketplace. The company manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues on behalf of more than 250 clients and agencies and works with more than 60 media owners who have one or more locations.

The company’s current portfolio includes 275 digital mirrors and 67 static mirrors within shopping mall restrooms. Sportpaleis is a key partner with six locations offering a combination of formats - static mirrors, digital mirrors and 84 TV screens. Companies using Loop’d mirrors for internal communications include the public employment service VDAB (since 2018) and FitalityClubs which has rolled out four locations since January 2022.

To manage its portfolio growth, Loop’d required a responsive infrastructure which would allow the company to leverage its assets, giving it better transparency with regards to occupancy rates and the flexible, dynamic scheduling in particular. DoohClick’s ad management platform provides real time data about how a business is performing. The software provides transparency, visibility and an unbelievable level and speed of reporting, all at the click of button.

It is designed for media owners, operators and landlords who already have OOH advertising sites, those who are struggling with legacy playout and reporting systems and operators who are just stepping into the digital signage world. 

Loop’d CEO Kenneth De Decker said: “It was clear we needed to rationalise the number of tools we were using to operate our inventory. Investing in DoohClick’s ad management platform immediately eases the administrative burden.

“DoohClick provides us with real time data about how the business is performing, giving us occupancy overview and an unbelievable level and speed of reporting. This means we can streamline our sales, budgets, dynamic scheduling, analysis and reporting into one smooth workflow.”

DoohClick CEO Jonas Glad said: “As a media business, DoohClick understands the many challenges of operating digital signage assets. All too often OOH media operators have multiple different administrative systems supporting their day to day business. 

“DoohClick is a single technical tool which does all the heavy lifting, relieving operators of the administrative work so they can focus on building their business. Our deal with Loop’d brings together two like-minded businesses which are working to monetise and democratise the OOH sector.” 

DoohClick is accelerating its European growth with the appointment of Petra Wijnands who joins in a sales development position from Besedo. 

“With an extensive background in international business as well as a great understanding of the SaaS industry, we are delighted to have Petra join us,” said Jonas Glad.

Petra said: “I look forward to this opportunity of growth and working with an amazing and fun team in this unique and fascinating industry. With my experience in sales and customer success, I can't wait to build long-lasting business relations, and show what DoohClick is and what it can do for OOH media businesses and operators.”

DoohClick has also joined the global trade association the World Out of Home Organization as part of its expansion into new territories in Asia, Europe and the USA. The company’s clients include Ocean Outdoor Nordics and Tractor Outdoor in South Africa.


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