OOH News
Kerala OOH: Brimming with growth opportunities
By Rajiv Raghunath - June 23, 2014
Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state
Speaking the language of consumers
By VJ Media Bureau - June 23, 2014
Rahul DaCunha, Managing Director, DaCunha Communication, to share the Amul story at OAC 2014
Chris O'Donnell to speak on'Global Trends in OOH' at OAC 2014
By VJ Media Bureau - June 19, 2014
Chris O'Donnell is Global Commercial Director, Posterscope Worldwide
Kinetic India wins Lenovo'Campaign of the Year' award
By VJ Media Bureau - June 18, 2014
Kinetic India won the award for executing the launch campaign titled'Power Play' in Delhi, Mumbai and Bangalore
Hanneli Slabber to speak on'Outdoor Media - How it works for my brand' at OAC 2014
By VJ Media Bureau - June 18, 2014
As Country Manager for South African Tourism in India, Slabber markets South African destinations to Indian audiences
Coming to terms with'The Ugly Truth of DOOH -- Interactivity and Engagement'
By VJ Media Bureau - June 17, 2014
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC
Kerala OOH: Gearing up for the next growth wave
By Rajiv Raghunath - June 16, 2014
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.
HMSI crafts sand sculpture in Puri to spread awareness of road safety
By Bhawana Anand - June 16, 2014
The company engaged famous sand artist Sudarsan Pattnaik to create a sand sculpture at the Puri Beach to mark the inauguration of Honda's Traffic Parks in in Bhubaneswar and Cuttack
OAC 2014: The countdown has begun
By VJ Media Bureau - June 13, 2014
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices
Xtreme Media powers cylindrical LED video wall at NSE
By Surajeet Das Gupta & Viveat Susan Pinto, Business Standard, New Delhi/ Mumbai - June 13, 2014
The company states that LED video walls have much scope for use in the OOH space
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