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OOH News

Kolkata cheers for KKR with digital  interactivity
Kolkata cheers for KKR with digital interactivity

By Nabamita Chatterjee - February 25, 2014

The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR

Crossroads announces contest winner
Crossroads announces contest winner

By VJ Media Bureau - February 25, 2014

The contest related to out-of-home campaigns aimed at engaging people on the social media platform.

Vodafone calls attention to road safety
Vodafone calls attention to road safety

By VJ Media Bureau - February 24, 2014

Along with 500 children and 800+ Vodafone employees, the brand is promoting road safety in New Delhi as part of a major activation drive.

Tata Sky launches first ever DTH Karaoke on OOH
Tata Sky launches first ever DTH Karaoke on OOH

By Nabamita Chatterjee - February 21, 2014

Kolkata experienced music & celebrations with the Tata Sky Karaoke service through an appealing out-of-home activation

Kellogg's breakfast drive in Meru cabs
Kellogg's breakfast drive in Meru cabs

By Bhawana Anand - February 21, 2014

100 cabs were branded along with a surprise breakfast kit in 4 cities.

OOH set to grow by 8.2%, says report
OOH set to grow by 8.2%, says report

By Jubilee Cardozo - February 20, 2014

According to the report by The Pitch Madison Media Advertising Outlook 2014, OOH is expected to bring in total ad spends of about Rs. 2,138 crore and transit media continues to be the preferred option.

O&M might skip Goafest
O&M might skip Goafest

By Viveat Susan Pinto, Business Standard, Mumbai - February 19, 2014

Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.

Star Jalsha's sweet surprise!
Star Jalsha's sweet surprise!

By VJ Media Bureau - February 19, 2014

The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.

Bharti to buy Loop Mobile for Rs 700 cr
Bharti to buy Loop Mobile for Rs 700 cr

By BS Reporter, Business Standard, New Delhi - February 17, 2014

Under the deal, besides subscribers, Bharti will take over the towers and other network assets of Loop

Good advertising prospects set to boost hiring
Good advertising prospects set to boost hiring

By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014

GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year

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