Mondelez India plans extensive marketing promotion for new product under chocobakery category
By M4G Bureau - July 01, 2020
Mondelez India forays into ‘Cakes’ segment with the launch of Cadbury Chocobakes Choc Layered Cakes
Mondelez India, the makers and bakers of some of India’s favourite snacking brands - Cadbury Dairy Milk, Cadbury Bournvita, Oreo and many more, launches Cadbury Chocobakes Choc Layered Cakes. This new product will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation.
This is the company’s second launch under the chocobakery sub-category, in less than a year, after the launch of Cadbury Chocobakes choco-filled cookies. It is trying to bring together the power of their global baking expertise and the chocolate Cadbury taste. The new product will be available on shelves from the next month.
“We are expanding our portfolio into related categories by driving the taste of chocolate as a snack – beyond the bar. Today, with our strong Cadbury legacy and an established play in biscuits and cookies we are well placed to expand into the bakery and cakes segment with layered cakes. With our individually wrapped chocolatey cakes we are not only providing a new eat experience but driving consumer convenience both for in-home and on the go consumption. This is an important milestone in the journey of our company in India,” said Deepak Iyer, President India, Mondelez International.
He added, “I am so proud of our teams who worked during these difficult times over the last few months to get a new product in a new category to the market -this showcases our commitment to our consumers.”