MHOA & BMC join hands to fight against Coronavirus
By Bhawana Anand - March 09, 2020
In Mumbai, close to 200 hoardings have been installed in 3 different languages communicating preventive measures of COVID-19
With the increasing critical situation around the globe and now in India, Mumbai Hoardings Owners’ Association - MHOA takes the charge to fight against the pandemic disease Coronavirus through an extensive OOH campaign. Brihanmumbai Municipal Corporation (BMC) Commissioner Praveen Pardeshi had called for an urgent meeting of different authorities and partners to discuss the situation where MHOA proposed an idea to spread measures to avoid infection through a wide-spread medium. With this campaign, OOH becomes a foremost medium to spread information about Coronavirus.
“This is a noble cause jointly taken up by BMC & MHOA to fight against this pandemic situation where we feel a mass- medium like OOH can become an essential tool for communication. We are glad that all are association members have contributed in this initiative to spread a social message which has cajoled the entire globe”, shares Khalid Batliwalla, President, MHOA. 200 hoardings have been taken up for a cause spread across Mumbai covering all important locations for the duration of 15 days.
The campaign has been designed thoughtfully to communicate accurate information creatively to retain the interest of commuters. Three different languages are used in creative – Hindi, English and Marathi with standard design elements. “Corona se Mat Darona” is the standard line along with different measures such as cover your mouth, wash your hands and avoid crowded areas. In terms of planning, almost all routes and arterial roads have been covered with cluster branding campaign.
The MHOA President was all praises for Mumbai Municipal Commissioner Praveen Pardeshi for undertaking such an initiative to tackle the pandemic of coronavirus.