Mamatha Morvankar, MD West, OMD India, to address OAC 2017

As the Indian OOH industry gears up for a major makeover, shaped by rapid urbanisation, infrastructure development and adoption of new technologies, the moot question is, can the media increase its share of the total ad spends. In many ways, media planners are at the centre of the decisions on ad spends. At the upcoming Outdoor Advertising Convention (OAC) that will be held at Renaissance Mumbai Convention Centre Hotel, Mumbai, during July 28-29, 2017, Mamatha Morvankar, Managing Director – West OMD India, will touch upon this subject in her address on the theme ‘What will it take for media planners to believe more in OOH?’. Mamatha will also be participating in a panel discussion on the same theme.

Mamatha drives a young and dynamic team of capable planners and buyers and has been involved in the growth of OMD India since inception in 2007. With a career entrenched in innovation and creativity, Mamatha has been the driving force behind some of the world’s greatest brands. Starting out in O&M as a media planner, Mamatha today oversees the Western India operations for OMD India.  

A portfolio mix of Auto, FMCG, Media, Travel and Technology clients, Mamatha’s passion and contribution to the overall business has led to both agency recognition and creating award winning work. She has to her credit, the many systems and process she set up for AOR management across key clients and prefers being a hands on manager. Her relentless pursuit in pushing boundaries has made OMD India become a strong brand in the market.