As breakaway sessions on Day 1 of OAC 2016, the contestants of YOC and Young Outdoorians! Contest 2016 were briefed by the respective anchors to create impactful creatives and media plans which will be presented to the respective jury tomorrow.
Hosting two competitions - YOC and Young Outdoorians! Contest 2016 - for the young creative professionals from the outdoor advertising industry at the OAC 2016, two breakaway sessions were held on Day 1. Tisson Thomas, Marketing Manager, ITC-Foods- Sunfeast Biscuits briefed the contestants of YOC to create engaging OOH creative for ITC. YOC received participation from five teams.
As for Young Outdoorians! Contest 2016, Archana Aggarwal, VP, Brand, Airtel met and briefed the teams for making a comprehensive OOH media plan for Airtel. This year Young Outdoorians! Contest has received participation from four teams, with each team consisting of four members.
The teams from both competitions will present their creatives and media plan to the respective jury on June 18.
Young Outdoorians! Contest 2016 is sponsored by IKON, while YOC Contest 2016 has been presented by Laqshya Solutions.
Watch this space for further updates on YOC and Young Outdoorians! Contest 2016.