Goldee brings with him over two decades of experience in driving brand, marketing and corporate communication functions.
With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set...
The discussion will centre on 'What should OOH do to attract more brand spends'.
With 25 years of experience behind her, Archana is an accomplished media professional, who has done stints with leading agencies such as Group M & McCann-Erickson,...
The eminent brand marketers are selecting the winners of this year’s Outdoor Advertising Awards
Executed by Milestone Brandcom the OOH campaign was executed with a two-fold approach
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
Companies are pushing agencies with outdoor solutions that target right audience at right location
Airtel created solar power walls that illuminated UP villages during Diwali, helping young children to continue their studies after sundown
This campaign was executed by CashurDrive
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the...
Moving vans with were seen carrying ads by ASOS and AJIO with a large QR code, inviting the passersby to...
Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted...
Kotak has also secured branding rights for the BKC and CSMT (VT) metro stations to enhance visibility.
The new double-sided video walls at the baggage claim, each measuring 3.5m x 1.5m, further enhance the airport’s media environment.
Santosh Padhi (Paddy), Ayesha Ghosh, along with Shreekant Srinivasan (Head of Delhi) have put in their resignations at W+K India.
Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has...
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
This collaboration is set to enhance the Club's visibility across the city, leveraging Capital Group's extensive outdoor network
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....
