By: Bhawana Anand
Last updated : March 09, 2018 11:21 am
The industry looks male-dominant from the outside, but women entrepreneurs and professionals in the OOH domain absolutely enjoy the level playing field
A lunch treat, food coupons and chocolates were common amongst all agencies for their women employees, but a couple of agencies went a step ahead to make their women professionals feel very special. Posterscope India gave a day out to all their women employees who in turn planned a picnic in the outskirts of Mumbai.
But is this the matter of only one day or this special treatment continues all year long? We posed this question to a few OOH industry women leaders. “It is a matter of perspective. At my current workplace and previous workplace, I have got a level playing field to work in this industry. It is amazing to work at a place where men around you respect you and no gender bias exists,” shares Rachana Lokhande, Director -- Trade & Operations, Kinetic India.
Echoing the view, Manpreet Kaur, AVP, The Social Street feels that men’s domination is a
Neeta Gulati & Geetika Gulati, Directors of Alakh Advertising & Promotions have created their own success story in this industry. While narrating her experience, Geetika shares, “There aren’t many challenges which are unique to women or men. We as an industry every day face the same kind of challenges and issues. But, yes, dealing with ground level staff of Municipal Corporation becomes a little challenging as they don’t entertain women; we have to take help from our male staff”.
In the midst of all the fun, many of the women outdoorians were found to be busy in back to back meetings while contacted.