Van Heusen to tap OOH to promote new bags line

The brand has signed on Bollywood actor Jacqueline Fernandez as the brand ambassador to promote its VH Bag for women debuting shortly

Van Heusen from Aditya Birla Fashion and Retail Ltd. has announced Bollywood actress Jacqueline Fernandez as the face of Van Heusen’s new products line ‘Women’s Handbags’ that is themed ‘Carry Your World’. The Bollywood star will also be visible in their upcoming marketing campaigns that includes OOH in the second leg. The actor will be featured in a video commercial for the VH Bag debuting shortly.

Commenting on the association, Abhay Bahugune, COO, Van Heusen said, “We are excited to have Jacqueline on board for the new range of Van Heusen Bags themed ‘Carry Your World’. The vision of our latest line of handbags captures her captivating spirit and independent persona. With her eclectic style and on trend identity she embodies the confident outlook of the consumers, inspiring them to take on the world with style.”