By: Rajiv Raghunath
Last updated : June 15, 2022 10:04 am
The collaboration is designed to drive DOOH expansion in the southern markets
Leading OOH media operators Srishti Group and Armour Digital OOH have established strong footprints in the transit and DOOH media space, especially in the southern markets. Both firms are growing their list of assets independently in various cities. And, now they have decided to forge a strategic partnership in specific projects to build synergy in their business operations to achieve higher scale, efficiency and revenue outcomes.
Sharing his perspectives on the strategic partnership, S Kumar, Managing Director of Srishti Group said the combined strengths of the two organisations have paved the path for greater investments in high-end DOOH assets like video walls and innovative formats that will greatly attract more advertising brands to run their campaigns on the railway media assets under the management of this combine. The synergistic partnership will also be oriented to enhance the aesthetics of the media assets, thus ensuring their premium value for advertisers.
In closing, Anil Hirani also highlights that the railway media assets are designed to deliver guaranteed impressions to advertising clients. In a controlled environment, and with use of advanced adtech, the “must see, must hear” media will score high in the consideration sets of advertisers and media buyers.