By: M4G Bureau
Last updated : December 26, 2018 10:23 am
The OOH firm has won sole rights at Agra, Gwalior, Kanpur and Pant Nagar airports
The rights have been awarded for 5 years each and the concessionaire will be required to instal the media assets such as backlit and non-lit formats, translites, scrollers and LED screens. The media installation will likely be completed in a month’s time.
Devendra Dixit, Director of Sigma Trade Wings believes that ad spends on media at the non-metro airports will pick up with the urban local bodies tightening the screws on large formats in the cities, even as stricter action is being taken against unauthorised displays.