Australia OOH industry net revenues reach A$927mn size in 2018

DOOH revenue accounts for 52.3% of total net media revenue year-to-date

The Outdoor Media Association (OMA), the apex OOH industry body in Australia, has announced a banner year for the out of home (OOH) industry, with an increase of 10.8% on net media revenue. The increase brought the OOH industry to A$927.2 million, up from A$837.1 million for 2017.

Quarter four 2018 saw an increase of 9.8% on net media revenue year-on-year, posting A$277.5 million, up from A$252.8 million for quarter four 2017.

DOOH revenue accounts for 52.3% of total net media revenue year-to-date, an increase over the recorded 47.3% for the same period last year.

OMA CEO Charmaine Moldrich said: “We are thrilled to mark industry growth for the ninth consecutive year, demonstrating that advertisers and agencies trust in OOH’s increasing ability to connect brands with our growing audience.”