Anand Poddar, VP- Advertising, Lux Industries, to speak at ‘India Talks OOH’ conference in Mumbai on March 8

Anand will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’

Anand Poddar, Vice President - Advertising, Lux Industries, will be addressing the upcoming in-person India Talks OOH Conference on the theme of ‘How OOH can be a greater impact media for brands’. The conference will be held at Sahara Star Hotel, Mumbai on March 8.

Today as brand marketing evolves, with changing consumer behaviour and the growing role of digital channels, the role of OOH as an impactful medium assumes greater significance. Against this backdrop, it would be relevant to hear the perspectives of brands on how OOH as an advertising medium can create impact and deliver for them. This is what brand marketers will be talking about at the conference , drawing from their own experiences.

Lux Industries has been quite aggressive in their approach to OOH, as shared by Anand in his conversation with Outdoor Asia in January this year. The brand leverages the medium particularly to tap audiences in the  semi urban and rural India. OOH is in fact an integral part of the brand’s marketing budget allocation. Anand will be shedding more light on the brand approach to the OOH medium at ‘India Talks OOH’ conference.