Monday, July 16, 2018

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Research

‘OOH enjoying a renaissance in many markets’
‘OOH enjoying a renaissance in many markets’

By M4G Bureau - July 13, 2018

OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan

'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'
'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'

By M4G Bureau - July 04, 2018

The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.

Global ad spends in 2018 strongest since 2010
Global ad spends in 2018 strongest since 2010

By M4G Bureau - June 22, 2018

Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH

Ad spends to grow 10.5% in India in 2018: DAN
Ad spends to grow 10.5% in India in 2018: DAN

By M4G Bureau - June 15, 2018

With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn

Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018
Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018

By M4G Bureau - June 04, 2018

Time spent at the cinema increased 3% between 2011 and 2018 as cinema owners have invested in more screens and a better experience for visitors

Blow hot, blow cold -- depending on the season
Blow hot, blow cold -- depending on the season

By M4G Bureau - May 25, 2018

Findings from one research suggest that consumers respond more positively to emotionally warm messages if they are feeling physically cold, and emotionally cold messages if they are feeling physically warm

Large format printer market posts strong growth in Q1 2018: IDC Report
Large format printer market posts strong growth in Q1 2018: IDC Report

By M4G Bureau - May 23, 2018

The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth

‘More the spends on OOH, better the returns’
‘More the spends on OOH, better the returns’

By M4G Bureau - May 09, 2018

OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA

Airport advertising is an impactful influencer, says study
Airport advertising is an impactful influencer, says study

By M4G Bureau - April 24, 2018

A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport

‘OOH plus mobile retargeting works well for QSR brands’
‘OOH plus mobile retargeting works well for QSR brands’

By M4G Bureau - April 20, 2018

When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises

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