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Research

‘The New Normal’ - A case of ‘Diffusion of Innovation’
‘The New Normal’ - A case of ‘Diffusion of Innovation’

By M4G Bureau - May 29, 2020

The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report

Laqshya launches sequel report on Green and Orange districts opportunities
Laqshya launches sequel report on Green and Orange districts opportunities

By M4G Bureau - May 28, 2020

In this report, the agency has examined the organized industries functional in the orange and green districts across the country

“New opportunity in building a fresh start for Indian economy”, Laqshya Media report
“New opportunity in building a fresh start for Indian economy”, Laqshya Media report

By M4G Bureau - May 14, 2020

A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report

Global ad budgets will be down 36% in the first half of 2020 says WFA report
Global ad budgets will be down 36% in the first half of 2020 says WFA report

By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

Train & Bus travelers more optimistic to start travel post COVID
Train & Bus travelers more optimistic to start travel post COVID

By M4G Bureau - May 12, 2020

IntrCity RailYatri’s survey says Hygiene, Sanitization and Social Distancing tops the priority list of travelers

Consumer demand for non-essential, speciality goods depressed
Consumer demand for non-essential, speciality goods depressed

By Rajiv Raghunath - May 11, 2020

An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months

86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report
86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report

By M4G Bureau - April 24, 2020

An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B

How well do you know your client’s customer? The moot question for signage companies
How well do you know your client’s customer? The moot question for signage companies

By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

Publicis Groupe India launches report ‘Reboot To A New Normal’
Publicis Groupe India launches report ‘Reboot To A New Normal’

By M4G Bureau - April 16, 2020

Indian consumers are single-mindedly focusing on essential products, Immunity-boosting products and turning towards online purchases are a few key findings of the report

Media & Entertainment industry could have knock-on effect: says KPMG report
Media & Entertainment industry could have knock-on effect: says KPMG report

By M4G Bureau - April 14, 2020

Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.

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