Wednesday, February 19, 2020

Advertisement

Research

GroupM estimates growth of 10.7% for Indian Ad market in 2020
GroupM estimates growth of 10.7% for Indian Ad market in 2020

By M4G Bureau - February 06, 2020

Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020

UK’s DOOH up by 17% in 2019
UK’s DOOH up by 17% in 2019

By M4G Bureau - January 31, 2020

Total spending in 2020 is predicted to rise a further 5.2% to reach £26.1bn

Elusive young audiences like, want, trust, respond to live broadcast content on DOOH: Ocean study
Elusive young audiences like, want, trust, respond to live broadcast content on DOOH: Ocean study

By Rajiv Raghunath - January 30, 2020

18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels

OOH: A critical complement to digital marketing
OOH: A critical complement to digital marketing

By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

OOH to grow at 9% in 2020: DAN Digital Report
OOH to grow at 9% in 2020: DAN Digital Report

By Bhawana Anand - January 24, 2020

BFSI & Consumer durables are top spending categories on OOH media

OOH growth prospects bright in UK, US markets: GroupM forecasts
OOH growth prospects bright in UK, US markets: GroupM forecasts

By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

Global ad investment forecast to grow 6% to $656 billion in 2020
Global ad investment forecast to grow 6% to $656 billion in 2020

By M4G Bureau - October 30, 2019

Internet is the fastest growing ad medium in each sector except technology & electronics, where out of home (OOH) is set to rise fastest at 11.4%, says WARC Report

10.8 million Australians of 14+ age see DOOH each week
10.8 million Australians of 14+ age see DOOH each week

By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report
US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad
98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad

By M4G Bureau - September 16, 2019

TIMES OOH validates Mumbai airport advertising efficacy with new research commissioned with Nielsen

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement
Magazine Subscription