Thursday, January 18, 2018

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Research

‘Outdoor outperforms print, TV in CY2017 the Down Under’
‘Outdoor outperforms print, TV in CY2017 the Down Under’

By M4G Bureau - January 18, 2018

The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.

‘DOOH integral to media mix for movie promotions’
‘DOOH integral to media mix for movie promotions’

By M4G Bureau - January 12, 2018

Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches

‘Global LED signage & display consumption scales estimated $56.5bn’
‘Global LED signage & display consumption scales estimated $56.5bn’

By M4G Bureau - January 05, 2018

Market research conducted by an international LED firm My Choice LED shows that among the LED applications in signage and display systems, outdoor and indoor signage is at the forefront of growth with its global value forecast from $30.9 billion in 2017 to $49.0 billion in 2022

‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’
‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’

By M4G Bureau - December 11, 2017

IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%

‘Voice will become primary way to interact with the world:’
‘Voice will become primary way to interact with the world:’

By M4G Bureau - December 06, 2017

Isobar’s innovation and strategy experts from around the world have defined five key trends that explore this evolving relationship between humanity and technology and predict a harmonious future

Globally, apart from Digital, OOH is the only medium growing: GroupM study
Globally, apart from Digital, OOH is the only medium growing: GroupM study

By M4G Bureau - December 05, 2017

The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors

Zenith adex report pegs OOH growth at 5% in 2018
Zenith adex report pegs OOH growth at 5% in 2018

By M4G Bureau - December 04, 2017

Internet advertising to grow at 20.4%; growth rate for television is pegged at 9% while newspapers will grow at 5%. Radio will grow at 10%, while cinema like OOH will grow at 5%

Small OOH formats ideal for FMCG brands to connect with mid-segment market
Small OOH formats ideal for FMCG brands to connect with mid-segment market

By M4G Bureau - November 30, 2017

A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising

OOH audience growth in Australia outstrips population growth
OOH audience growth in Australia outstrips population growth

By M4G Bureau - November 29, 2017

While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services

DOOH market expected to exceed more than US$ 5 Billion by 2022
DOOH market expected to exceed more than US$ 5 Billion by 2022

By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow

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