Saturday, May 26, 2018

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Research

Blow hot, blow cold -- depending on the season
Blow hot, blow cold -- depending on the season

By M4G Bureau - May 25, 2018

Findings from one research suggest that consumers respond more positively to emotionally warm messages if they are feeling physically cold, and emotionally cold messages if they are feeling physically warm

Large format printer market posts strong growth in Q1 2018: IDC Report
Large format printer market posts strong growth in Q1 2018: IDC Report

By M4G Bureau - May 23, 2018

The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth

‘More the spends on OOH, better the returns’
‘More the spends on OOH, better the returns’

By M4G Bureau - May 09, 2018

OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA

Airport advertising is an impactful influencer, says study
Airport advertising is an impactful influencer, says study

By M4G Bureau - April 24, 2018

A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport

‘OOH plus mobile retargeting works well for QSR brands’
‘OOH plus mobile retargeting works well for QSR brands’

By M4G Bureau - April 20, 2018

When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises

OOH can help brands derive higher ROI from advertising
OOH can help brands derive higher ROI from advertising

By M4G Bureau - April 19, 2018

Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media

Globally DOOH to grow at 12.60% CAGR during 2017-23
Globally DOOH to grow at 12.60% CAGR during 2017-23

By M4G Bureau - April 17, 2018

Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals

Global Outdoor LED display market to scale $40 billion
Global Outdoor LED display market to scale $40 billion

By M4G Bureau - April 06, 2018

Constant new product innovation and integration of advanced technology are key characteristics of the market, garnering consumer attention

Australia’s ad industry makes strong start in 2018
Australia’s ad industry makes strong start in 2018

By M4G Bureau - April 05, 2018

Outdoor has delivered by far the largest growth (+29.1% year-on-year; The highest growth came from the domestic banks category

‘Only OOH likely to post net revenue growth in US in 2018’
‘Only OOH likely to post net revenue growth in US in 2018’

By M4G Bureau - March 26, 2018

In US, OOH is going to be the only traditional medium expected to have fruitful growth attributed by the digital and ambient advertising formats, reports MAGNA

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