Wednesday, August 21, 2019

Advertisement

Research

Declining consumer spends affect OOH Growth
Declining consumer spends affect OOH Growth

By Bhawana Anand - August 09, 2019

Pitch Madison Advertising Outlook Report 2019 revised downwards OOH growth from 11.4% to 5.0% for 2019

New Ocean study unravels superior brand building power of full motion DOOH
New Ocean study unravels superior brand building power of full motion DOOH

By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

OOH to outperform traditional media: Magna Report
OOH to outperform traditional media: Magna Report

By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn

Why suburban railway passengers matter to brand marketers
Why suburban railway passengers matter to brand marketers

By Bhawana Anand - June 21, 2019

A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers

Display panel market to reach USD 167.7 billion by 2024
Display panel market to reach USD 167.7 billion by 2024

By M4G Bureau - June 20, 2019

Growing adoption of OLED displays, rising government support and increasing investments toward new OLED and LCD panel manufacturing facilities are reportedly the major growth drivers for the display market

Q1 2019 sees UK OOH grow by 6.8% y-o-y
Q1 2019 sees UK OOH grow by 6.8% y-o-y

By M4G Bureau - May 28, 2019

The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%

Off-screen revenues from cinema advertising up  23.2% in 2018
Off-screen revenues from cinema advertising up 23.2% in 2018

By M4G Bureau - April 23, 2019

After a 1.5% decrease in 2017, off-screen revenues increased 23.2 % to $62,434,000 in 2018

DOOH Market expected to reach $ 8,393.30 mn by 2023
DOOH Market expected to reach $ 8,393.30 mn by 2023

By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report
Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

OOH ad sales grew by +8.5% in US in 2018: Magna report
OOH ad sales grew by +8.5% in US in 2018: Magna report

By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement
Magazine Subscription