Wednesday, November 21, 2018

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Research

UK’s OOH revenues up 7.3%  at £300 million
UK’s OOH revenues up 7.3% at £300 million

By M4G Bureau - November 17, 2018

For the first time this year, digital revenues account for 50% of total OOH revenues

New Research Shows +23% Uplift in Brand Metrics with DOOH
New Research Shows +23% Uplift in Brand Metrics with DOOH

By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals

OOH Industry to grow at 9.2% CAGR: KPMG Report
OOH Industry to grow at 9.2% CAGR: KPMG Report

By M4G Bureau - September 07, 2018

With consistent growth of 3-4% every year, the industry is pegged to reach at 49.7 billion by 2023

UK’s OOH revenue up 1.5% YOY
UK’s OOH revenue up 1.5% YOY

By M4G Bureau - August 22, 2018

The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%

Global DOOH industry to scale $5bn level by 2024
Global DOOH industry to scale $5bn level by 2024

By M4G Bureau - August 02, 2018

Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth

‘OOH enjoying a renaissance in many markets’
‘OOH enjoying a renaissance in many markets’

By M4G Bureau - July 13, 2018

OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan

'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'
'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'

By M4G Bureau - July 04, 2018

The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.

Global ad spends in 2018 strongest since 2010
Global ad spends in 2018 strongest since 2010

By M4G Bureau - June 22, 2018

Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH

Ad spends to grow 10.5% in India in 2018: DAN
Ad spends to grow 10.5% in India in 2018: DAN

By M4G Bureau - June 15, 2018

With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn

Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018
Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018

By M4G Bureau - June 04, 2018

Time spent at the cinema increased 3% between 2011 and 2018 as cinema owners have invested in more screens and a better experience for visitors

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