The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the phrase "Now...
The campaign is conceptualised and executed by MOMS Outdoor
This campaign uses the classic Fevicol humour to transform commuter annoyance into a memorable brand message.
The campaign is executed by Posterscope India
By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann,...
Prateek’s career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well...
In the interim period, the company announced that the responsibilities of the Managing Director will be managed by the Deputy...
In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next...
According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows...
In the next feature of ‘Insights: Brand Marketers on OOH’, Media4Growth speaks with Chandan Mendiratta, Chief Brand Officer, Zepto, on...
The brand's latest Christmas campaign strategically turned static billboards and digital screens into tools for playful sabotage, ensuring the Grinch’s...
As part of ‘Insights: Brand Marketers on OOH’, a Media4Growth series bringing candid perspectives from leading marketers, Fagun Mittal, Chief...
London Lites’ network comprises more than 65 premium digital signs across central London, including flagship sites such as The Cube...
The inaugural feature of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series’ features Tarun Jha, Head of Marketing, JSW Steel, offering...
