Thursday, January 18, 2018

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OOH Solutions

Irish start-up Solar AdTek brightens OOH solar lighting prospects
Irish start-up Solar AdTek brightens OOH solar lighting prospects

By M4G Bureau - January 09, 2018

The company has set up solar lighting systems in Ireland and France and will be foraying into the UK, Italy, Dubai and Belgium markets this year; to supply 1,300 sets of LED lights for use in advertising signs in UK motorway service stations and 600 for use in rail and bus stations in Ireland

Experiences Digital leverages crowd analytics to enhance media monitoring
Experiences Digital leverages crowd analytics to enhance media monitoring

By Amaan Kazmi - December 29, 2017

Using crowd analytics, the firm provides to clients receive weekly reports of traffic movement, play time of ad, impressions, location wise performance of specific creatives and the duration for which the screen was live

Promoflex Display System building Jaipur Metro advertising formats
Promoflex Display System building Jaipur Metro advertising formats

By M4G Bureau - December 21, 2017

Promoflex is building profile-based formats such as wall mounters of 12ft x 5 ft and 10ft x 5ft sizes and pedestals of 10ft x 6ft size. Both formats are back-lit and flex based

OMA to develop Automated Proposal Platform with Red Ant Design
OMA to develop Automated Proposal Platform with Red Ant Design

By M4G Bureau - December 08, 2017

The Automated Proposal Platform will allow media agencies to request proposals from OMA members and combine those proposals into a campaign. Agencies will also be able to confirm booking and receive billing files within the software, and have access to MOVE audience reports

JCDecaux North America, Neustar partner to bring audience analytics to OOH analysis
JCDecaux North America, Neustar partner to bring audience analytics to OOH analysis

By M4G Bureau - December 01, 2017

Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product

Palram launches Palboard that’s cut out for innovations
Palram launches Palboard that’s cut out for innovations

By Bhawana Anand - November 29, 2017

Palboard is easy to fabricate, making it ideal for a wide variety of innovations that may be executed in controlled environments like malls, airports, etc. It is also a good printing substrate suitable for digital or traditional printing

Xtreme Media’s ‘Play’ digital signage media player cut out for DOOH
Xtreme Media’s ‘Play’ digital signage media player cut out for DOOH

By Amaan Kazmi - November 27, 2017

The ‘Play’ series can be used to manage either few screens for indoor applications or a huge network of displays installed across the city. The XM series can be wired to the screens without much cabling which makes it a robust, compact and economical digital signage media player

Building projections brightly light up Lumieres Hong Kong Festival
Building projections brightly light up Lumieres Hong Kong Festival

By M4G Bureau - November 25, 2017

The festival features three nights of light installations, video projections, art pieces and dining to experience Hong Kong in a bright new light

Sun Sign & Technologies introduces Starflex PVC free media
Sun Sign & Technologies introduces Starflex PVC free media

By Bhawana Anand - November 23, 2017

This material has been rolled out in the Indian market for testing to check its application and sustainability, with particular focus on the Raipur market where the state government has called for a ban on PVC flex

‘As demand for green printing picks up, costs are bound to come down’
‘As demand for green printing picks up, costs are bound to come down’

By Bhawana Anand - November 22, 2017

Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference held in Gurugram

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