Saturday, November 18, 2017

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OOH Solutions

Roop Sign & Graphics installs Efi VUTEk LX3 Pro 10 color LED UV inkjet printer
Roop Sign & Graphics installs Efi VUTEk LX3 Pro 10 color LED UV inkjet printer

By M4G Bureau - November 10, 2017

Installed by Arrow Digital, the Efi-Vutek LX3 Pro Production Level LED Printer features energy-efficient, “cool cure” LED curing technology that requires much lesser heat than other UV or latex inkjet printers. The 3.2-meter-wide inkjet production device also offers an extended-gamut ink set

Fujifilm India launches Uvistar Hybrid 320 superwide UV printer
Fujifilm India launches Uvistar Hybrid 320 superwide UV printer

By Amaan Kazmi - November 09, 2017

Uvistar Hybrid 320 is designed to build on Fujifilm’s position as one of the leaders in the super wide format market, providing printers with high quality, flexible and productive wide format inkjet technology

Pickcel aims to grow digital signage market with cloud solutions
Pickcel aims to grow digital signage market with cloud solutions

By Amaan Kazmi - November 06, 2017

The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth

RadioLocus augmenting OOH audience density monitoring
RadioLocus augmenting OOH audience density monitoring

By Amaan Kazmi - November 03, 2017

Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points

UK’s Exterion Media adds geo-targeted messaging on London buses
UK’s Exterion Media adds geo-targeted messaging on London buses

By M4G Bureau - October 27, 2017

The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city

Bottle-crushing units that can serve as advertising media
Bottle-crushing units that can serve as advertising media

By Amaan Kazmi - October 26, 2017

These units exemplify the opportunity for combining social entrepreneurship with OOH advertising

NY-based Horizon Media launches audience targeting platform AMP
NY-based Horizon Media launches audience targeting platform AMP

By M4G Bureau - October 17, 2017

AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and Digital OOH placements

Ultravision International ties up with Lamar Advertising for LED lights, displays
Ultravision International ties up with Lamar Advertising for LED lights, displays

By M4G Bureau - October 13, 2017

Partnership furthers industry adoption of energy-efficient LED lighting

Xtreme Media introduces economical LED mesh
Xtreme Media introduces economical LED mesh

By Bhawana Anand - October 04, 2017

The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands to display text, graphics and video animations in full colour (RGB)

ColorJet set to launch 3.2m UV LED roll-to-roll printer Vulcan
ColorJet set to launch 3.2m UV LED roll-to-roll printer Vulcan

By M4G Bureau - September 13, 2017

The Vulcan is powered with the V8 technology, a combination of superlative print quality, smart memory utilisation, speedy communication with advance cabling system, and thermal design technology

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