The pan-India one-day conference for all stakeholders in the Out-Of-Home Advertising Space!
The event will have focused discussions and presentations that will be of interest to everyone - from brand advertisers, media owners, and specialist agencies; to tech solution providers, other OOH solution providers, government bodies, and regulators.
The one-day conference will have focused discussions and presentations on the core needs of Indian OOH, such as,
· How marketing can make a difference for media owning businesses?
· Where OOH fits in the scheme of Omnichannel marketing
· The programmatic OOH jamboree – sounds to pick in all that noise, and much more
Date & Time:
8th March 2022
Registration and Networking lunch - 12:30 PM - 2:00 PM
The conference - 2:30 PM - 8.00 PM, followed by cocktail dinner
Hotel Sahara Star
Western Express Highway,
Near Domestic Airport,
Mumbai – 400099
For Delegate Registration visit https://www.media4growth.com/events/india-talks-ooh-22#registration
Any further information contact:
Himanshu Agarwal: +91 9807978505
Chairman, Madison World
‘The Rise and Rise of OOH’
Sam has over 45 years of experience in marketing and advertising, of which the last 33 years have been entrepreneurial. Sam has served as President or Chairman of almost every Industry body in the country. The Economic Times Brand Equity Ad Agency Reckoner ranks Sam as "India's Most Influential Media Person" for 11 years. Sam is also the recipient of the Advertising Agencies Association of India's Lifetime Achievement Award, Ad Club of Kolkata's Hall of Fame Award and has entered the International Advertising Association’s (IAA) Hall of Fame. Sam is currently the head of the completely Indian-owned Madison World, which offers services in 11 specialised functions in Advertising, Media, Business Analytics, Out-of-Home, PR, Retail, Rural, Activation, Entertainment and Sports. Over the past 33 years, Madison has grown to become India's largest Indian owned Communications company employing about 1,000 Communication experts, with offices in India and Bangladesh, serving around 500 Advertisers. Madison Media is also the 5th largest Independent Media Agency in the World, according to RECMA.
Founder, Spatial Access (a Deloitte Business)
'Reimagining the specialist role in a fast changing media business environment'
Meenakshi has over 4 decades years of experience. An entrepreneur for over 25 years, she is known for her scientific approach and rigour when it comes to enhancing the impact of Advertising & Marketing investments. Prior to founding Spatial Access in 2003, Meenakshi worked in Lintas India Ltd, managing among other clients the Hindustan Lever business, was MD of the Sales and Marketing company at Zee TV and launched Carat, the first media-independent firm in India, in 1997. Meenakshi, who has been on several power lists and Magazine covers is known for her straight-talking, no-nonsense approach and her readiness to call a spade a spade. She is the industry expert on the Bachelor of Mass Media (BMM) Board of Studies at St Xavier’s College, Mumbai. She is the founder of Vanashakti the NGO that was the force behind saving the Aarey Forest, is a passionate environmentalist, a dedicated deep sea diver and an organic farmer.
Founder Chairman & Managing Director, Samsika Marketing Consultants
‘How OOH reinforces the marketing muscle of regional & startup brands’
Jagdeep Kapoor, Founder Chairman & Managing Director of Samsika Marketing Consultants Pvt Ltd, is a leading Brand Strategic Marketing Consultant, with an impressive list of clients, drawn from both multinational and Indian firms. Respected as a “Brand Guru”, Jagdeep is a prolific writer and has published over 1,800 articles on brand marketing and sales in leading newspapers and magazines. He is the author of books titled ‘24 Brand Mantras’, ‘Brand Serve’, ‘Brand Naamkaran’, ‘18 Brand Astras’, ‘9 Brand Shastras”, ‘Brand Switch’, ‘27 Brand Practices’, ‘Brand Segmentation’ and ‘1800 Runs – BrandSale KhelMein’, all of which were all bestsellers. ‘Brand Switch’ has been launched in USA, including an edition in. Jagdeep is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he is an alumnus. He is the visiting faculty member of British Council’s Strathclyde MBA course and S P Jain Institute. Jagdeep was the Chairman of the Advertising Works Committee, Advertising Club of Bombay, and was Joint Secretary of the same. He is often quoted in the world's marketing publications including John Nasbitt's "Mega Trends" and is interviewed regularly as a brand-marketing expert on top television channels like BBC, Star News, CNBC and NDTV. Jagdeep has also hosted the popular ‘Dream Merchants’ show on Zee TV that dealt with the advertising and marketing world. Jagdeep has won several prestigious awards that include the ‘Visionary of India’ award 2014-15 by nexbrands in the category of Brand Guru; the lifetime achievement award for outstanding contribution to corporate education on the occasion of Teacher’s Day 2016 by Higher Education Forum (HEF); the Life Time Achievement Dewang Mehta National Education Award, November 2016; the CMO Asia Fellowship for outstanding and successful contribution to building winning brands, over three decades’ “The World’s Best Story Tellers” award, February 16, 2017 by CHRO Asia; the “Kalyan Banerjee Leadership Change -Maker Award 2016-17. Samsika was awarded the prestigious Jamnalal Bajaj Fair Business Practices National Award.
Business Strategist & Angel Investor, .
‘How marketing can make the difference for media owning business’
Lloyd Mathias is a Business Strategist and an Angel Investor. He is a Board Member and Advisor to companies in the technology and consumer space. Lloyd is an Independent Director on the board of Next MediaWorks Ltd. and Digicontent Ltd -- listed subsidiaries handling the digital and radio businesses of Hindustan Times Ltd. He is also on the boards of HT Digital Streams Ltd and Next Radio Limited, Quantum Asset Management Company; Shorebird Technologies and Auxano Enterprise Fund. Lloyd has held senior leadership roles in Fortune 500 companies. He was the marketing head of HP Inc’s PC business for the APAC region based in Singapore till 2018. In previous roles he was President & CMO of Tata Docomo; Country Sales Director and P&L leader for Motorola India and SW Asia; Category Director & Executive VP of PepsiCo India & South Asia. Lloyd has been Chairman of MRUCI publishers of the Indian Readership Survey. He was also Chairman of Mobile Asia – Asia’s largest mobile phone expo and Co-Chairman of the Device Strategy Council of the Mobility Development Group, USA - a body of global CDMA Telcos. Lloyd is among India’s best known marketers who has built and nurtured powerful global brands and in 2007 he was named among the world’s top 15 marketers, by InterNational list magazine. He was also chosen Asia Marketer of the Year in 2016.
Head – Marketing, Mahindra & Mahindra Financial Services
Brand Speak: ‘How OOH can be a greater impact media for brands’
Anand is a marketing professional with over 24 years of rich experience in building and nurturing Indian & MNC brands. He has been successful in creating brand awareness and reputation for organisations across banking & financial services, consumer durables, automobiles and media sectors. An astute marketer, Anand has hands-on expertise in brand and media management, new product launches, digital marketing, performance and growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication. At Mahindra Finance, Anand spearheads the marketing function of financial services sector. Prior to Mahindra Finance, Anand was heading Consumer Marketing at IndusInd Bank where he was instrumental in image makeover of the brand. Anand has also worked in marketing functions of Royal Bank of Scotland (RBS), ABN AMRO Bank, Haier Appliances, JK Tyre, Atlas Cycles and A&M Magazine during his professional career. Over the years Anand has been a contributor at various marketing and advertising forums as panellist, guest speaker, jury member, moderator & anchor.
Head – Media & PR, ITC Limited (PCPBD)
Brand Speak: 'How OOH can be a greater impact media for brands'
Jaikishin is an astute Marcom professional with 25+ years of experience - panning FMCG, Telecom, Broadcast, E-commerce in India & Middle East Markets. He handled media requirements at Nokia MENA, Hindustan Unilever Limited, Snapdeal, Godrej, Wipro and headed Marketing for STAR TV Middle East (a NewsCorp company) & Headed Strategy & Research for MCCS (ABP News, Ananda, Majha - erstwhile STAR News, Ananda & Majha)
Vice President - Marketing, IDFC Asset Management Company
Brand Speak: 'How OOH can be a greater impact media'
Mr. Jignesh Dawda has over fifteen years of rich experience spanning Sales and Marketing. He has a strong track-record of crafting innovative and differentiated campaigns, centered on brand building. Mr. Dawda started his career as a frontline sales person in the Platinum Credit Card division of American Express, where he focused on sourcing premium credit cards. Between 2010-2013, he managed clients in the Group Credit Life division in Mumbai and Gujarat for Kotak Life Insurance. During this period, Mr. Dawda developed proficiency in implementing strategic initiatives, including business planning and sales strategy development. He also focused on new business acquisitions and generated fruitful business lines from existing customers. In 2013, he joined IDFC AMC in retail sales and shifted to the Marketing division within a year. With deep expertise in the industry and a proven track record of executing successful marketing campaigns over the years, Mr. Dawda added a prestigious feather to his cap with ‘The Great Indian Young marketer Award – 40 under 40’ in 2021. Moreover, he was selected as a Jury for the e4m Prime Time Awards 2021 and was invited as a Jury member at Effie 2021. Mr. Dawda holds a B.Com in Accounts from Kolkata University and is a Masters in International Business from the Institute of Technology and Management, Navi Mumbai
Chairman, IOAA, & Chairman of the Board, Selvel One Group
'Leading the change from the front'
CEO, Platinum Outdoor
Panel Discussion: ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’
Dipankar Sanyal, CEO of Platinum Outdoor, an OOH arm of Madison World, will be sharing his perspectives on the scope of programmatic OOH in the India markets. Dipankar has played an instrumental role in building Platinum Outdoor as a formidable OOH agency that it is today. He joined Madison in 2004 as Assoc General Manager of MOMS Outdoor and got promoted to CEO, Platinum Outdoor in 2015. Dipankar also holds the additional charge of Madison Retail Paradigm (MRP), the Retail specialist unit of Madison World. MRP works with clients like Disney, CEAT, Bandhan Bank, L&T (L&T Electrical & Automation), Schwarzkopf, Dabur, Himalaya, Sebamed, Westside, Tata Consumer Products and many others.
Business Head, Rapport
Panel Discussion: 'TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise'
Vinkoo has two decades of work experience in media with major focus on new business development, management of large blue chip accounts, strategic planning, creating winning culture and passionate teams. She is very passionate about technology and has brought in data and technology led industry first practices in the companies that she has worked with. She has pioneered and developed multiple suite of planning & buying tools. Vinkoo maintains laser focus is on unlocking great value for clients, and growing her teams’ potential and expertise. She loves connecting with people and reads extensively on technology, futurology and economics.
Panel Discussion : ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’
Syed Haseeb Arfath
Chief Technology Officer, Signpost India
Panel Discussion: TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise
As the CTO, Haseeb leads the Signpost India technology team for the design, development and operations of all technical aspects covering software, hardware and data analytics to run DOOH networks in Mumbai, Bengaluru, New Delhi and Kolkata. In the early stage of his professional career, Haseeb was the lead-author of an awarded US patent (US20120143401A1) which he had filed at the age of 20. He has filed five other patents dealing with wireless networks, electro mechanical systems, IOT and vehicle fleet managements. Haseeb also co-founded a technology company called Kerberon Automations Pvt, India's first completely automated Bicycle Sharing Technology Enabler, manufacturing docking stations to automatically lock and unlock bicycles to pre-registered users who were issued either smart cards for access or unlocked the bicycles via a dedicated mobile application.
CEO, MOMS Outdoor Media
Moderator: ‘How OOH can be a greater impact media for brands’
Jayesh has over 20 years of domain experience, having started his career in OOH with TDI at a time when TDI was a market leader, controlling all the major airports across the country. He joined MOMS Outdoor in 2003 as Asst. Manager and rose to become the CEO. He took over the running of MOMS nationally in 2016 and since then there has been no looking back. Jayesh has been instrumental in making MOMS one of the most preferred agencies, not only for clients, but also for vendors. In his long career span, Jayesh has worked with various blue chip clients across all major categories including Godrej, Raymond, OPPO, Bandhan Bank, Asian Paints, TATA Tele, Marico, Pidilite, and Toyota, among others.
Mountaineer & Motivational Speaker, .
‘Scaling new peaks of excellence – meeting challenges head on’
Satyarup’s success story is particularly inspiring, given that he was a chronic Asthma patient who has braved many challenges to be where he is today - having accomplished the rare feat of hoisting the National Flag at all the highest and most remote points of all the seven continents. His journey is thus relevant at a time of critical significance for businesses across board, and his talk will be truly inspirational for OOH industry leaders who are coming out of a two-year period of insurmountable challenges to once again retrace the path to scale new peaks of growth. Satyarup is also a Software Consultant, Motivational Speaker, Social Worker and a Professional Certified Transformational Coach. He has spoken at many prominent international and national platforms, including CERN (Geneva), ASEAN headquarters (Jakarta), IIMs and IITs, Tedx and TiECon, to name a few. In his own words, Satyarup helps his clients, “climb all kinds of mountains, be they physical or the more psychological mountains of fear, inhibitions, self limiting beliefs and low self esteem”. Satyarup has been awarded the highest state award in the field of mountaineering - the ‘Radhanath Sikdar - Tenzing Norgay Adventure Award 2016’ by the West Bengal Government.