Wednesday, July 17, 2019

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OOH News

World Out of Home Organization confirms Toronto for inaugural Congress on June 3-5, 2020
World Out of Home Organization confirms Toronto for inaugural Congress on June 3-5, 2020

By M4G Bureau - July 17, 2019

Toronto will be the first time Congress has returned to North America since being held in Montreal in the 1990s

Barters pose cashflow challenges to Nashik OOH operators
Barters pose cashflow challenges to Nashik OOH operators

By Pray Jani - July 17, 2019

Real estate brands are apparently offering real estate units to media owners in lieu of payments

South Central Railway invites tender for ads on exterior coaches of trains
South Central Railway invites tender for ads on exterior coaches of trains

By M4G Bureau - July 17, 2019

The contract for vinyl wrapping on the exterior coaches of 28 nominated mail, express and passenger trains, is for a period of five years

Global expert Manosh De to speak on OOH & urban transformation at OAC 2019
Global expert Manosh De to speak on OOH & urban transformation at OAC 2019

By M4G Bureau - July 16, 2019

Manosh De is the Global lead – National and regional development strategies, BIAF at Jacobs, Dubai

Dentsu Aegis takes majority stake in Ugam
Dentsu Aegis takes majority stake in Ugam

By M4G Bureau - July 16, 2019

Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network

EazyDiner to roll out EatOut festival campaign
EazyDiner to roll out EatOut festival campaign

By M4G Bureau - July 16, 2019

Mall media will be a big part of the campaign along with conventional media

Glimmer of hope for Bengaluru large format media owners
Glimmer of hope for Bengaluru large format media owners

By Ria Banerjee - July 15, 2019

Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on the matter yet to be released

SDMC Dy. Commissioner Prem Shankar Jha to speak at OAC 2019
SDMC Dy. Commissioner Prem Shankar Jha to speak at OAC 2019

By M4G Bureau - July 15, 2019

Prem Shankar Jha will speak on the theme of ‘How OOH links up with local governance’

Lloyd Mathias to anchor brand leaders panel discussion at OAC 2019
Lloyd Mathias to anchor brand leaders panel discussion at OAC 2019

By M4G Bureau - July 15, 2019

The discussion will centre on ‘How OOH builds unmissable brand visibility’

Coca-Cola ties up with ICC to spread the cricket fizz
Coca-Cola ties up with ICC to spread the cricket fizz

By Bhawana Anand - July 15, 2019

The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season

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