Saturday, May 26, 2018

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OOH News

No new tenders until GHMC ad policy is implemented
No new tenders until GHMC ad policy is implemented

By M4G Bureau - May 25, 2018

The corporation is keeping in abeyance the renewal of existing media contracts; there is no clarity as yet on when the policy will be implemented

Honda infuses ‘sportiness’ to CB Shine SP with OOH plan
Honda infuses ‘sportiness’ to CB Shine SP with OOH plan

By M4G Bureau - May 25, 2018

The multi-dimensional advertising campaign, designed to strengthen the style imagery of CB Shine SP and take it to the next level, has already started to broadcast on TV and is soon to come on OOH medium

LATAM OOH entities form regional body ALOOH
LATAM OOH entities form regional body ALOOH

By M4G Bureau - May 24, 2018

ALOOH has been set up by the Argentine Chamber of OOH, ASOMEDIOS in Colombia and key OOH companies in Mexico and Uruguay; talks are underway to expand the association’s reach to Brazil, Peru, Costa Rica, Guatemala, Honduras, Panama and El Salvador

DMRC invites bid for exclusive advertising rights on Line 1
DMRC invites bid for exclusive advertising rights on Line 1

By M4G Bureau - May 22, 2018

Along with static media, the tender allows digital panel installations as well as innovative advertising opportunities of Metro trains

OPPO & South Indian Bank bag semi-naming rights for Kochi Metro
OPPO & South Indian Bank bag semi-naming rights for Kochi Metro

By Bhawana Anand - May 22, 2018

The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains

Happy mcgarrybowen bags integrated mandate for IndiaMART
Happy mcgarrybowen bags integrated mandate for IndiaMART

By M4G Bureau - May 22, 2018

The agency will be responsible for building up the brand’s growth plans through multimedia campaigns including OOH

Sixth Element announces demerger
Sixth Element announces demerger

By Bhawana Anand - May 22, 2018

With the dissolution of the brand name ‘Sixth Element’, the three alliance partners mutually decide to demerge and move on with their own native businesses

DMRC Magenta Line to be fully operational from next week
DMRC Magenta Line to be fully operational from next week

By M4G Bureau - May 22, 2018

The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications

‘MCG move is arbitrary & inconsistent with the set regulatory norms’
‘MCG move is arbitrary & inconsistent with the set regulatory norms’

By Bhawana Anand - May 21, 2018

Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing the media rights

ITW Consulting appoints Navneet Sharma as President, International Strategy, Sales & IP Development
ITW Consulting appoints Navneet Sharma as President, International Strategy, Sales & IP Development

By M4G Bureau - May 19, 2018

With more than 2 decades of experience, he has been developing revenue streams, managing sports franchisees and leagues, working with Athletes, executing global sports properties

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