Friday, September 22, 2017

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OOH News

Starcom India wins Lenskart media duties
Starcom India wins Lenskart media duties

By M4G Bureau - September 21, 2017

Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher

Jagran Engage to offer static, digital, ambient media at Lucknow metro stations
Jagran Engage to offer static, digital, ambient media at Lucknow metro stations

By Bhawana Anand - September 21, 2017

The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations

CAIT comes down heavily on Manforce for ‘derogatory’ campaign
CAIT comes down heavily on Manforce for ‘derogatory’ campaign

By - September 20, 2017

Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”

Dentsu Impact elevates Anupama Ramaswamy as NCD
Dentsu Impact elevates Anupama Ramaswamy as NCD

By M4G Bureau - September 20, 2017

Post this development, the network created an integrated creative team which will deliver solutions for Maruti Suzuki brands.

Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners
Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners

By M4G Bureau - September 19, 2017

The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies

Jagran Engage bags exclusive media rights on Lucknow Metro network
Jagran Engage bags exclusive media rights on Lucknow Metro network

By Bhawana Anand - September 19, 2017

As per the 9-year contract, Jagran Engage will hold the advertising rights inside metro stations and on civil structures of elevated section from Transport Nagar station to Charbagh station covering 8.5 km.

Major rail media packages put on hold; industry concerns under the lens
Major rail media packages put on hold; industry concerns under the lens

By Bhawana Anand - September 18, 2017

The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and Package No. 48 (Northern Railway Zone excluding Delhi Area)

HC directs Nagpur civic body to nail repeat violators of OOH norms
HC directs Nagpur civic body to nail repeat violators of OOH norms

By M4G Bureau - September 17, 2017

The Nagpur Municipal Corporation has been asked to take photographs of receipts of fine imposed along with illegal structures raised by erring persons so that action could be taken against those violating the court's orders.

Skechers appoints Scarecrow Communications for creative exertion
Skechers appoints Scarecrow Communications for creative exertion

By M4G Bureau - September 15, 2017

The agency has already begun work for their new products to be launched soon.

Larger screens enable global public display revenue to grow 18% CAGR: IHS Markit
Larger screens enable global public display revenue to grow 18% CAGR: IHS Markit

By M4G Bureau - September 13, 2017

The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues

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Outdoor-Asia

“Should OOH industry frame its own advertising standards?’

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