Thursday, January 18, 2018

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OOH News

Impact Communications assumes new brand identity
Impact Communications assumes new brand identity

By M4G Bureau - January 18, 2018

The refreshed identity comes on the anvil of the company’s expansion plan that includes the launch of its Last Mile Enhancement (LME) vertical as well as leadership changes

GingerCup promotes inventive paper cup branding
GingerCup promotes inventive paper cup branding

By Bhawana Anand - January 18, 2018

The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on board flights and trains, on college campuses, at corporate houses, and inside hospitals

Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist
Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist

By M4G Bureau - January 17, 2018

Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and Business Development

Saatchi & Saatchi wins Expedia global creative mandate
Saatchi & Saatchi wins Expedia global creative mandate

By M4G Bureau - January 17, 2018

The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor

Technical bid opening for Railways’ Delhi OOH & Northern Zone packages on Jan 31
Technical bid opening for Railways’ Delhi OOH & Northern Zone packages on Jan 31

By M4G Bureau - January 17, 2018

Technical bids for Indian Railways’ advertising Package No. 15 (Delhi OOH) and Package no. 48 (Northern Railway) will have to submitted with the authority before 3PM on January 29, 2018

Asian Paints planning onground activities
Asian Paints planning onground activities

By M4G Bureau - January 17, 2018

With #HomesNotShowrooms Asian Paints is instilling empathy and meaning into decor in order to inspire people to lead richer lives at home; the brand has been involved in various CSR initiatives like painting different outdoor locations

Century Group of Companies erecting unipoles with surveillance facility
Century Group of Companies erecting unipoles with surveillance facility

By M4G Bureau - January 17, 2018

Currently Arrah has 35 unipoles and Gaya 29, whereas the company is planning to erect 200 unipoles in different cities of Bihar which will include locations such as Purnia

Adopt eco-friendly material to offset curbs on flex: digital printers
Adopt eco-friendly material to offset curbs on flex: digital printers

By Bhawana Anand - January 16, 2018

Digital printers in Maharashtra advocate the use of eco-friendly PVC for large format printing that is used for packaging and packing which is exempted from the ban; at the same time, they may approach court for a stay on the ban on flex boards & banners

SDMC smart toilet complex tender timeline extended
SDMC smart toilet complex tender timeline extended

By M4G Bureau - January 16, 2018

The Corporation is on the verge of finalising the documentation related to the tendering process, to ensure there are no further delays in the project

BMC to restrict digital billboards to island city
BMC to restrict digital billboards to island city

By M4G Bureau - January 15, 2018

Also, BMC plans to make it compulsory for all outdoor firms to put up a detailed board stating the permit number and all required details along with the hoarding

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