Monday, August 03, 2020

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OOH News

Cars24 onboards Ogilvy as creative agency
Cars24 onboards Ogilvy as creative agency

By M4G Bureau - July 31, 2020

The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts

Innocent, OOH Tommy, Brave, MullenLowe London top Ocean Outdoor Crucial Creative Competition
Innocent, OOH Tommy, Brave, MullenLowe London top Ocean Outdoor Crucial Creative Competition

By M4G Bureau - July 31, 2020

Innocent takes jackpot £500,000 top prize; Monkey Shoulder, Lovehoney and NHS also win media space

Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative
Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative

By M4G Bureau - July 31, 2020

The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach

Cinema & Metro Services to remain discontinued in Unlock Phase 3.0 in spite of FICCI’s strong recommendations
Cinema & Metro Services to remain discontinued in Unlock Phase 3.0 in spite of FICCI’s strong recommendations

By M4G Bureau - July 30, 2020

FICCI had submitted a detailed draft suggesting parameters to open these avenues with proper safety measures and marketing initiatives to educate the masses

SAP awards Global Media AOR to Omnicom Media Group
SAP awards Global Media AOR to Omnicom Media Group

By M4G Bureau - July 29, 2020

Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration

OOH campaigns increase viewership on social media for PETA India
OOH campaigns increase viewership on social media for PETA India

By Bhawana Anand - July 29, 2020

The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism

Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth
Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth

By Bhawana Anand - July 29, 2020

62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business

Honda City’s new campaign Absolute Supremacy to feature on OOH
Honda City’s new campaign Absolute Supremacy to feature on OOH

By M4G Bureau - July 29, 2020

The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices

Posterscope India elevates Fabian Cowan as Country Head
Posterscope India elevates Fabian Cowan as Country Head

By M4G Bureau - July 28, 2020

Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director

AdMAVIN launches updated version of Mavin Media Monitoring application
AdMAVIN launches updated version of Mavin Media Monitoring application

By M4G Bureau - July 28, 2020

It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign

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