Saturday, November 18, 2017

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OOH News

"Globally, OOH is integrating mobile technologies to engage more"- David Payne, Founder, Mediabridge Global

By Satarupa Chakraborty - November 17, 2017

In his session at Delhi-NCR Talks OOH today in Gurgaon, David Payne, Founder, Mediabridge Global, presented a comparative study of world's most successful cities in OOH business vis-a-vis with India's infrastructure, opportunities and consumers. Later, in an interactive session with Satyabrata Das, Head - Strategic Alliances and Corporate Comunications, Laqshya Media Group, he answers some of the FAQs on the same topic

"Success of OOH in metro airports has prompted us to now look at smaller cities" - RK Singh, Executive Director - Commercial, Airport Authority of India (AAI)

By Satarupa Chakraborty - November 17, 2017

In his presentation at Delhi-NCR Talks OOH happening at Le Meridien Hotel, Gurgaon, RK Singh, Executive Director - AAI, showcased OOH success stories at airports of Indian metros and how AAI is evolving towards simpler policy and friendlier approach to rip out the maximum benefit. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential

"If a brand is spending with you, you must showcase the maximum value"-Prem Shankar Jha, Dy Commissioner, SDMC

By Satarupa Chakraborty - November 17, 2017

At Delhi-NCR Talks OOH happening at Le Meridien Hotel, Gurgaon, Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC), pointed out the win-win situation of fair practice for all stakeholders in OOH business. Jha's presentation showing the modern measures taken by SDMC gives us a rather different view of a regulatory authority, which we always perceived as regimental

"Delhi is visioned as the first Indian city to host digital OOH in the country" - Suresh Balakrishna, CEO, Kinetic Advertising India

By Satarupa Chakraborty - November 17, 2017

At Delhi-NCR Talks OOH event at Le Meridien Hotel, Gurgaon, Balakrishna points out the promising signs that Delhi-NCR is showing towards optimizing the growth in terms of consumer catchment, adaptibility and infrastructure.The city is seemingly working towards becoming the host of digital OOH in India

Delhi-NCR Talks OOH kicks off at Le Meridien Gurgaon
Delhi-NCR Talks OOH kicks off at Le Meridien Gurgaon

By M4G Bureau - November 17, 2017

Delhi - NCR Talks OOH kicked off today morning at Le Meridien Hotel, Gurgaon, in association with Laqshya Group as principal sponsor and powered by Eg Communications along with Novice Marcom, Promoflex and R Creations

Industry leaders to deliberate upon growth opportunities in Delhi NCR market
Industry leaders to deliberate upon growth opportunities in Delhi NCR market

By M4G Bureau - November 16, 2017

Pawan Bansal, COO, Jagran Engage; Dipankar Sanyal, CEO, Platinum Communications, Pramod Bhandula, Executive Chairman, JCDecaux India; and Amit Kapoor, Director, US Advertising will deliberate upon ‘Where does the Delhi NCR OOH business go from here – way forward goals’

Green digital printing solutions to be discussed at Delhi NCR Talks OOH Conference
Green digital printing solutions to be discussed at Delhi NCR Talks OOH Conference

By M4G Bureau - November 16, 2017

Bhagwath Prasad, Director, Printech Digital Imaging and Naresh Kumar Dasari, Founder & Managing Director, Macro Media Digital Imaging will be making a joint presentation on how green digital printing solutions can be ushered in for OOH advertising

Lucknow outdoor business faced with policy perils
Lucknow outdoor business faced with policy perils

By Bhawana Anand - November 16, 2017

The media owners have prevailed upon the municipal body to initiate action only against unauthorised media displays in the city but there is still uncertainty on whether the business interests of those with authorised media will be safeguarded

IOAA, AAAI agree on S-O-P for regulating Indian outdoor advertising industry
IOAA, AAAI agree on S-O-P for regulating Indian outdoor advertising industry

By M4G Bureau - November 15, 2017

Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of both Associations with a view to regulating and growing the Indian outdoor advertising industry. Version 5.6 of S-O-P has been thus ushered in

Citylights continuing to attract top brands
Citylights continuing to attract top brands

By M4G Bureau - November 15, 2017

Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the network to reinforce the connect with Delhi audiences

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