Thursday, January 18, 2018

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January 17, 2018

Vodafone paints the town red during Uttarayan

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills

January 10, 2018

Paytm Metro criss-crosses Gurugram to promote Metro recharge

Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service

January 09, 2018

Pepsi Black makes a big splash on Rapid Metro

The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram

January 09, 2018

Atin takes Asian Games 2018 sky high on board NokScoot

The Ministry of Youth & Sports Affairs, Government of Indonesia, which is organising the mega sports event in Jakarta and Palembang, has opted to promote the event in different Asian countries

December 27, 2017

Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone

The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad

December 26, 2017

ad-roller showcases tech event on Namma Metro escalator

Handrail branding growing in popularity

December 26, 2017

ad-roller showcases BeFantasticGaluru on Namma Metro escalators

Organisers of the tech fest opted to promote the event on ad-roller escalator handrail media at the MG Road and Majestic stations, targeting the young professionals working with tech firms

December 11, 2017

Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions

The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

December 11, 2017

Ola hits the streets to promote auto service offering

After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by OMI

December 05, 2017

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

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