Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to...
A habit of success at Prakash Arts
‘Brands & agencies are pushing operators for deeper insights’
'Time for an OOH academy'
Disruptive thinking - the secret sauce to business transformation.
Here's why you should attend the Outdoor Advertising Convention
‘People behind the scenes are the reason we are where we are today’
It’s our endeavour to create great aesthetics around the brand journey
Go high, go bold, urges Skechers in new campaign
OOH News Weekend Round Up
The campaign is executed by Platinum Outdoor
The campaign is executed by Signpost India
The execution cleverly cuts off both the tagline and the familiar green-and-white logo, making it appear as if the billboard...
The campaign is conceptualised and executed by Times One
The campaign's central theme is to showcase how The Guardian offers a complete view of a story, moving beyond simplified...
The presence in Brazil has been strengthened with the board appointment of Felipe Forjaz, former President of the Brazilian Out...
The rights are acquired for a period of 10 years
The campaign's core strategy is to use provocative, high-impact messaging to capture the attention of top-tier talent.
Industry leaders hail the reduction from 28% to 18% as a catalyst for growth, affordability, and wider adoption
The special build is installed outside Westfield, Shepherd’s Bush
The cluttered wall of bills served as a clever metaphor for the financial strain that accompanies the holidays.
Shwetal Basu, Senior Vice President, Brand & Marcom, Polycab India Ltd., shares insights on Polycab’s people-first OOH innovations during Ganesh...
The contract is for a period of 5 years
The naming rights are acquired in partnership with Signpost India
The Forum is being held from November 5-7.