Saturday, May 26, 2018

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May 24, 2018

NGC Photo Ark initiative campaigns for endangered species

IOAA, with the help of Zenith OOH, brings the worldwide campaign to India to drive the attention of the masses towards endangered species. This year, the Endangered Species Day breaks boundaries through a worldwide OOH campaign

May 23, 2018

Titan presents its ‘wedding gift’ on large billboards

Covering a wide geography, OMI agency targets the OOH campaign at consumers residing in Tier 2, Tier 3 and Tier 4 cities/towns

May 21, 2018

‘Feel the Fizz’ build-up by Parle

Featuring its new brand ambassador, Salman Khan, the extensive OOH campaign for Appy Fizz aims to further strengthen the brand’s connect with consumers, especially the youth across India

May 16, 2018

Chumbak says it with a cuppa

Chumbak targets caffeine lovers to promote their summer sale. The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency

May 15, 2018

Hotstar Watch’NPlay takes its campaign to next level

In the second phase, the communication focuses on gratification and prizes already won or available to be won by the players through its Watch’NPlay feature

May 14, 2018

India Today’s breaking news through OOH channel

The media brand crafted a simple yet effective innovation to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero

May 14, 2018

V-Guard’s life-saver for overworked ACs

The brand’s country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites. The campaign highlights a unique solution

May 11, 2018

Beverage Branding at BQS – Beat the Delhi Heat

Beverage brands make innovative use of JCDecaux’s Citylights network this summer to connect with consumers in Delhi NCR

May 10, 2018

Arrow is all for ‘White this summer’

Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch

May 10, 2018

Hotstar pads up for ‘The Largest Player Hunt Ever’

The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform

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