Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to...
A habit of success at Prakash Arts
‘Brands & agencies are pushing operators for deeper insights’
'Time for an OOH academy'
Disruptive thinking - the secret sauce to business transformation.
Here's why you should attend the Outdoor Advertising Convention
‘People behind the scenes are the reason we are where we are today’
It’s our endeavour to create great aesthetics around the brand journey
Go high, go bold, urges Skechers in new campaign
OOH News Weekend Round Up
Blood Cancer United partnered with Clear Channel Outdoor for this campaign
Running for a span of 20 days, the campaign features a captivating visual of a model dressed in elegant, contemporary...
The installation featured four key engagement zones, each carefully curated to evoke the film’s mythical spirit while encouraging audience interaction.
A lone Black Phone, fixed to a bespoke street-side installation, beckoned curious commuters to answer its call.
The Times Square takeover is the first in a series of activations from Creators 4 Mental Health, with upcoming events...
The campaign is conceptualised by Howatson+Company
The report’s scope includes multiple segmentation axes, covering five geographic regions - North America, Europe, Asia Pacific, Latin America, and...
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
The campaign is conceptualised by INTO Creative
The campaign is executed by Rapport WW
Snehita moves to Yum! Brands from Jubilant FoodWorks- Domino’s, where she served as Deputy Manager - Marketing.
Nick Shaw, currently Chief Commercial Officer UK, is promoted to UK CEO. He replaces Phil Hall who is promoted to...
The newly installed Metro line 3 is part of the city’s growing network and the Mahalaxmi metro station is set...
The scope of the campaign featured branding at 50 strategic Puja Pandals across Kolkata, Bengal, Bihar, Jharkhand, and the North...
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...