From a sharp reckoning with award culture to an unlikely pizza story from the Mongolian steppe, the final two days of ADFEST 2026 in Pattaya covered...
From the main stage to the workshop floor, the second day of ADFEST 2026 in Pattaya kept 770 delegates engaged with sessions that consistently returned to...
ADFEST 2026 unfolds at Pattaya from Thursday 19th to Saturday 21st March 2026 under the powerful theme ‘Human+’.
Chirag Shah, Director of Lumocast, discusses the rapid shift from static to digital signage, highlighting the demand for real-time content updates, cost-efficiency over traditional printing, and...
Mac Gangam, President, Shenzhen Atenti Technologies, shares insights from discussions with industry stakeholders at the expo.
Creativity has often a contentious area in OOH- a long standing lament being the absence of a creative approach exclusively for OOH. And now when it...
The new members include companies across national media owners, OOH service providers and national OOH associations
The 20th edition of Out-of-Home Advertising Convention (OAC), the Indian out-of-home (OOH) advertising industry’s premier knowledge sharing and networking event, will be held at the Grand...
The third edition of the Digital Display Tech Expo brings together retail and OOH display ecosystems under one roof over two days at Hall no 5...
At DDX Asia 2026 scheduled to take place on 12th and 13th February 2026 at the Bombay Exhibition Centre, Mumbai, Signext Display Systems will showcase display...
The campaign is conceptualised and executed by WPP Media
To promote its new sleep-focused gym class, the brand turns a billboard into a real-life bed installation.
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
Aditya Modak, CFO & CMO at P N Gadgil and Sons explains why outdoor advertising remains a core pillar for...
ADFEST 2026 unfolds at Pattaya from Thursday 19th to Saturday 21st March 2026 under the powerful theme ‘Human+’.
19 Consecutive quarters of growth underscore OOH’s expanding role in the modern media mix as Apple, Morgan & Morgan, and...
The license period for the project is set at three years, with bidders allowed to apply for one or multiple...
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP-...
The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.
March - the month that heralds the arrival of spring and summer, a month that also celebrates women. While March...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.