Tuesday, May 21, 2019

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Campaigns

Mother Dairy’s salute to mothers of India
Mother Dairy’s salute to mothers of India

By Bhawana Anand - May 20, 2019

OOH sites at key locations with high traction across Mumbai and Delhi-NCR were selected for the brand’s Mother’s Day campaign

How MTV urged Gen Y  to vote
How MTV urged Gen Y to vote

By Bhawana Anand - May 20, 2019

Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth

Leh-Ladakh’ s prayer flags turned into air purifiers
Leh-Ladakh’ s prayer flags turned into air purifiers

By M4G Bureau - May 17, 2019

Delhi’s biker club RocknRoll Riders with Milestone Dentsu launch a campaign ‘#FlagsOfChange’ to purify air in Leh Ladakh

Jeep Compass helps voters reach remote polling booths
Jeep Compass helps voters reach remote polling booths

By Bhawana Anand - May 16, 2019

The brand helped people reach inaccessible areas to cast their votes by mapping these difficult regions and arranging a convoy of Jeep Compass vehicles to transport voters

Coca-Cola strikes a new chord on OOH
Coca-Cola strikes a new chord on OOH

By Bhawana Anand - May 15, 2019

Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers

Drop the ‘Maa’ from the gaali, warns Project Eve
Drop the ‘Maa’ from the gaali, warns Project Eve

By Bhawana Anand - May 14, 2019

As part of its Mother’s Day campaign, the brand, in association with Brave New World, drove home the need to keep the word ‘Maa’ out of insults and slangs in all languages

SRH urges Hyderabadis to ‘Rise’ with them
SRH urges Hyderabadis to ‘Rise’ with them

By Bhawana Anand - May 13, 2019

The IPL team’s campaign message ‘Rise With us’ was splashed on Mera Hoardings’ large sized outdoor formats across Hyderabad

Sip on it: TVF’s ‘Kota Factory’ premiers on tea cups
Sip on it: TVF’s ‘Kota Factory’ premiers on tea cups

By M4G Bureau - May 10, 2019

The tea cup promo handled by CupShup is an attempt to reach out to students through their favorite spot for discussions

adidas Originals’ Nite Jogger flipbook trends on OOH
adidas Originals’ Nite Jogger flipbook trends on OOH

By Bhawana Anand & Ria Banerjee - May 09, 2019

The brand has executed two different innovations in Delhi NCR & Mumbai highlighting different features of the new launch

Western Union goes all out on Burj Khalifa to announce new service
Western Union goes all out on Burj Khalifa to announce new service

By Bhawana Anand - May 08, 2019

The announcement is regarding the launch of Western Union’s new money transfer application and its relaunched website

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