The creative uses a smart, split-screen approach on each billboard to deliver a dual proposition.
The campaign is executed across Bengaluru
The campaign is executed by MOMS Outdoor
The campaign is executed by Khushi Advertising
The campaign is executed by RapportWW
The advertising rights have been acquired from premium property developers and Asset Management Companies like DLF Limited, Brigade Group, Olympia Group and some other major players
The creative execution of the campaign was handled by Motion Sickness
The campaign is conceptualised by BBH London and executed by EssenceMediacom UK
The campaign is executed by Platinum Outdoor
The campaign aims to encourage both new sign-ups and regular attendance by directly referencing the extremely common phenomenon of paid-for, but underutilized, gym memberships.