Thursday, January 18, 2018

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Campaigns

Vodafone paints the town red during Uttarayan
Vodafone paints the town red during Uttarayan

By M4G Bureau - January 16, 2018

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills

Knorr soups up the Italian flavour
Knorr soups up the Italian flavour

By M4G Bureau - January 15, 2018

The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move

Spotify sets the tone for 2018 in the spirit of ‘hope and optmism’
Spotify sets the tone for 2018 in the spirit of ‘hope and optmism’

By M4G Bureau - January 14, 2018

Created by Spotify's in-house agency, the out of home campaign has been unveiled in seven U.S. cities (New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations

IDBI Federal Life sprints the Marathon on Kolkata Metro
IDBI Federal Life sprints the Marathon on Kolkata Metro

By Ria Banerjee - January 13, 2018

The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata Full Marathon that will be held on Feb 4

Paytm Metro criss-crosses Gurugram to promote Metro recharge
Paytm Metro criss-crosses Gurugram to promote Metro recharge

By M4G Bureau - January 10, 2018

Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service

Atin takes Asian Games 2018 sky high on board NokScoot
Atin takes Asian Games 2018 sky high on board NokScoot

By M4G Bureau - January 09, 2018

The Ministry of Youth & Sports Affairs, Government of Indonesia, which is organising the mega sports event in Jakarta and Palembang, has opted to promote the event in different Asian countries

Pepsi Black makes a big splash on Rapid Metro
Pepsi Black makes a big splash on Rapid Metro

By M4G Bureau - January 08, 2018

The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram

Hong Kong’s MTR crafts cartoon-themed train compartment
Hong Kong’s MTR crafts cartoon-themed train compartment

By M4G Bureau - January 06, 2018

The Mass Transit Railway (MTR) project featured the Japanese cartoon anime Kumamon with a real-life train compartment showcasing the cartoon characters as part of “Festive delights to passengers” to life campaign

Adidas turns the spotlight on ‘Predator’ with 3D innovation
Adidas turns the spotlight on ‘Predator’ with 3D innovation

By M4G Bureau - January 05, 2018

The one-month multi-city campaign that also features a unique 3D innovation - planned and executed by Posterscope -is particularly targeted at the football players and fans across all age groups

Sony Pictures creates a jungle at Mumbai Metro station
Sony Pictures creates a jungle at Mumbai Metro station

By M4G Bureau - January 04, 2018

Sony Pictures India created a jungle like ambience at the D.N. Nagar station on the Mumbai Metro network to draw commuter attention to blockbuster movie ‘Jumanji’ that was scheduled to be beamed on the GEC

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