Saturday, November 18, 2017

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Campaigns

BIBA hits the streets to showcase autumn winter collection
BIBA hits the streets to showcase autumn winter collection

By M4G Bureau - November 16, 2017

The brand has targeted women from all walks of life -- from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company

SVF engages audiences in a unique way ahead of ‘Amazon Obhijaan’ release
SVF engages audiences in a unique way ahead of ‘Amazon Obhijaan’ release

By Ria Banerjee - November 15, 2017

In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A Graphic Novel of the movie was launched, aimed at reaching out to audience across India

BMW continues to sizzle OOH with its X series
BMW continues to sizzle OOH with its X series

By M4G Bureau - November 14, 2017

In association with Greenline Glo, a Lodestar UM group company, the brand once again captures the outdoor to initiate booking for its new X series

Google dials into OOH to highlight Pixel 2 features
Google dials into OOH to highlight Pixel 2 features

By M4G Bureau - November 13, 2017

The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India

Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities
Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities

By Ria Banerjee - November 09, 2017

Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming

Total reinforces the ‘Quartz’ promise to keep motor engines young
Total reinforces the ‘Quartz’ promise to keep motor engines young

By M4G Bureau - November 09, 2017

The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The brand is also planning activation and felicitation programmes this month

Emami Fair & Handsome makes a face to face connect with male audience
Emami Fair & Handsome makes a face to face connect with male audience

By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence

Madison Turnt partners Tata Salt in lighting up Chhatt Puja venue with solar energy
Madison Turnt partners Tata Salt in lighting up Chhatt Puja venue with solar energy

By M4G Bureau - November 07, 2017

Solar panels were placed along the banks of the kund to absorb the sun's energy during the day and use it for illuminating the kund at night; the panels would charge an artificial sun installation

SVF unveils gigantic poster of Tollywood film ‘Amazon Obhijaan’
SVF unveils gigantic poster of Tollywood film ‘Amazon Obhijaan’

By Ria Banerjee - November 07, 2017

Printed and executed by outdoor agency Arun Sign Service Pvt. Ltd., more than 100 man-hours and 80 people were engaged in creating and installing the mammoth poster, which consisted of individual prints that were fitted together on site.

Hotstar finds ‘Billions’ of ways to engage OOH audience
Hotstar finds ‘Billions’ of ways to engage OOH audience

By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives

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