The campaign is executed by RapportWW
The advertising rights have been acquired from premium property developers and Asset Management Companies like DLF Limited, Brigade Group, Olympia Group and some other major players
The creative execution of the campaign was handled by Motion Sickness
The campaign is conceptualised by BBH London and executed by EssenceMediacom UK
The campaign is executed by Platinum Outdoor
The campaign aims to encourage both new sign-ups and regular attendance by directly referencing the extremely common phenomenon of paid-for, but underutilized, gym memberships.
The billboard features a custom-fabricated 3D cutout of a blue argyle sweater atop the billboard, creating an unmissable and physically engaging visual.
The campaign is executed on the property of OUTFRONT Media
The campaign is executed by Media Ant on the property of Times OOH
The creative features a series of large, minimalist billboards across multiple sites, each showcasing the cereal's "OLD" and "NEW" packaging side-by-side.