By Ria Banerjee - May 25, 2018

Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to the youth with a healthy and refreshing choice for sultry summer

By Bhawana Anand - May 24, 2018

With the help of Zenith OOH, IOAA brings the worldwide campaign to India to drive the attention of the masses towards endangered species

By M4G Bureau - May 23, 2018

Specifically aimed at tapping Tier II, III & IV markets, the OMI agency covered a wide geography through a splash of OOH campaign to promote ‘The perfect wedding gift’

By M4G Bureau - May 21, 2018

Handled by Platinum agency, the campaign stands out with its catchy innovation and tactical media planning

By M4G Bureau - May 18, 2018

The brand launches an extensive OOH campaign for Appy Fizz, featuring its new brand ambassador, Salman Khan. The campaign aims to further strengthen the brand’s connect with millions of consumers across India

By Bhawana Anand - May 15, 2018

The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency; further amplified by providing extra 10% flat discount to online consumers

By M4G Bureau - May 15, 2018

The 2nd phase of the Hotstar campaign, executed by The Social Street, fans out to Tier I & II cities

By Bhawana Anand - May 14, 2018

A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero

By Ria Banerjee - May 14, 2018

The country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites

By M4G Bureau - May 11, 2018

The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi