By: M4G Bureau
Last updated : March 03, 2023 12:25 pm
Nick Primola, head of the Growth Council, says, “We're excited to be leading the conversation on sustainable innovation and creative effectiveness on a global stage.”
For the first time, the ANA’s Global CMO Growth Council will be hosting a forum at Spikes Asia, marking its continued global expansion and influence. The sessions will cover elevating creativity in the region and marketing’s role in sustainable business growth.
In addition to executives from the ANA, the session will be co-hosted by Dentsu and Cannes LIONS Global Head of Creative Excellence, Fiorenza Plinio.
Last year, the Growth Council expanded to bring in representation from the whole ecosystem – global business leaders and marketers alike – emphasizing the need for diverse, international perspectives and ideas, which will be continuing in Cannes 2023.
"We're excited to be leading the conversation on sustainable innovation and creative effectiveness on a global stage, and especially increasingly now in Asia," says Nick Primola, head of the Growth Council. "We're challenging attendees in Singapore to think bigger picture; what can we commit to – together and individually – between now and Cannes Lions in June?"
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