Campaigns
LG takes a vantage position on DND Flyway
The consumer electronics major has taken a 200-ft wide gantry for a year on the DND Flyway to run campaigns for promoting its different products

The idea behind taking up the media for a complete year was to display the brand’s various flagship products and to reinforce the brand’s premium positioning. LG first ran a campaign to promote its TVs, and followed it up with a campaign for its mobile phones.
While selecting the location and format, the brand focused upon the right exposure to the right TG, size of media and its particular location (which is close to the toll gate).
The brand has apparently received a positive response from the target group, evidenced by the leads/queries that it received from consumers.
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OAC
Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank to join a powerful fireside chat at OAC 2025
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OAC
Apurva Parekh, Executive Vice Chairman of Pidilite Industries, to address OAC 2025 on the brand’s ‘jod’ with OOH
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Contracts & Investments
Cityflo Partners with Signpost India to transform transit Advertising on its buses
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Campaigns
Skechers launches OOH campaign for its hands-free slip-ins shoes