IOAA appoints Praveen Vadhera as CEO

India’s apex OOH industry body Indian Outdoor Advertising Association (IOAA) has appointed well known marketing, communications and design expert Praveen Kumar Vadhera as the organisation’s Chief Executive Officer (CEO). 

Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands. 

Praveen has successfully held leadership positions in well-known agency networks. His last assignment was with Publicis Groupe India, as Head of Publicis in Motion. 

Prior to Publicis Groupe he was the CEO with Interspace Solution, and before that he worked with Bates CHI and Partners’ 141 Wallstreet for over 6 years, as CEO. He had played a crucial role in making it the largest OOH agency in 2014.

Before joining 141 Wallstreet, Praveen served as the Country Head, Out-Of-Home for RMG David, a WPP Group agency, where he launched and grew the business from scratch to expand Ogilvy’s OOH offering. He has previously also worked with Mudra Group’s Primesite and TDI International. 

Welcoming Praveen to IOAA, Pawan Bansal, Chairman, IOAA told Media4Growth: “It is with immense pleasure I welcome Praveen as the CEO of IOAA. Praveen has a vast experience of more than 3 decades in the OOH industry and is a well-known figure among clients, agencies and media owners. Under his guidance , we foresee IOAA becoming a more inclusive, dynamic, and technologically led organisation that will help establish OOH as medium of choice for the advertisers.”

On his new role, Praveen said: “I am delighted to be a part of IOAA and I look forward to working closely with the industry to bring to fruition the key initiatives launched by the industry body to get the medium its due place in the Sun.”